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FLR 270   Retail Flower Shop Operations* (3 Hours)

Prerequisites: FLR 130 or FLR 150.

This course will focus on the retail operation of a flower shop. Students will explore the various types of flower shops. Topics will include marketing strategies, advertising and promotion, selling skills and merchandising. In addition, students will learn about employee relations, delivery services, public relations, management, florist computer software, buying and pricing. 3 hrs. lecture/wk.