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HMGT 203   Hotel Sales and Marketing* (3 Hours)

Prerequisites: HMGT 121 and admission to the hospitality management program.

This course will focus on practical sales and marketing techniques for the hotel industry. It will cover a marketing plan and advertising campaign for a hotel, including identifying target markets, prospecting for sales leads and using sales techniques. This course is typically offered in the fall semester. 3 hrs. lecture/wk.