Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.
Through marketing management courses you learn the latest in business and consumer marketing trends. You also
learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.
The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.
(Major Code 2620; State CIP Code 52.1401)
Associate of Applied Science Degree
First Semester
Second Semester
Third Semester
| MKT 146 | Introduction to Social Media Marketing | 3 |
| MKT 240 | Advertising and Promotion | 3 |
| MKT 284 | Marketing Management Internship I | 1 |
| ACCT 111 | Small Business Accounting | 3 |
| or ACCT 121 | Accounting I |
| 3 |
| 3 |
| Total Hours | 16 |
Fourth Semester
| BUS 261 | Business Law I* | 3 |
| MKT 234 | Services Marketing* | 3 |
| or MKT 221 | Sales Management* |
| MKT 275 | Marketing Analytics and CRM (Customer Relationship Management)* | 3 |
| MKT 286 | Marketing Management Internship II* | 1 |
| or MKT 292 | Special Topics: |
| MKT 290 | Capstone: Marketing Management* | 3 |
| WEB 110 | HTML and CSS | 3 |
| Total Hours | 16 |
Total Program Hours: 64
