Content Outline and Competencies:

I. Web Page Building Blocks

A. Develop web page files.

B. Describe W3C standards.

C. Discuss how Section 508 of the Americans with Disabilities Act affects web page design.

D. Write the source code of a web page.

E. Describe web page elements, attributes and values.

II. Structure and Content

A. Declare the encoding and create valid HTML structural and wireframe elements.

B. Create appropriate textual content.

C. Insert appropriate graphical content.

D. Mark up content with semantically correct HTML such as paragraphs, phrases, headings, lists, and images.

E. Code appropriate attribute values to further describe and control HTML elements.

III. Web Page Files

A. Define and apply appropriate web file naming conventions and file management techniques.

B. Use FTP to deploy pages to a web server.

C. Test published web pages using HTTP protocol in a browser.

IV. Tables

A. Discuss the appropriate use for tables.

B. Create and modify table rows and columns.

C. Apply styles to tables.

V. Absolute, Relative and Anchor Links

A. Create links.

1. Relative links to other pages

2. Absolute links to other websites

B. Create anchor links.

C. Create targeting links.

D. Use images as links.

E. Discuss image maps.

VI. Cascading Style Sheets

A. Define CSS selectors, attributes, and declarations.

B. Select elements by element name, type, or id, or class including combinators and pseudo-classes.

C. Create and appropriately apply external, internal, and inline styles.

D. Apply text styles such as font family, text color, background color, and alignment to both inline and block elements.

E. Apply styles using the box model such as borders, padding, and margins.

F. Create multi-column flexible layouts using both float and grid techniques.

G. Apply flexbox techniques.

VII. Testing and Validation

A. Test and validate HTML of the published website.

B. Test and validate CSS of the published website.

C. Employ popular browsers to test web pages.

D. Use browser developer tools to troubleshoot problems.

VIII. Web Forms

A. Create a web form.

B. Create form styles using CSS.

C. Create form input elements and other controls used for a variety of data types.

D. Apply appropriate form element attributes to improve the accuracy and speed of data entry.

E. Explain the process of sending data from a web form to a server.

IX. Responsive Web Design

A. Define the goals and techniques of responsive web design.

B. Describe and apply flexible units of measurement for fonts and layout.

C. Create flexible images using CSS.

D. Create media queries in CSS.

E. Insert appropriate HTML meta tags for responsive design.

F. Apply both a traditional and mobile-first responsive style sheet.

Content Outline and Competencies:

I. Decision-Making Process

A. Identify opportunity costs and trade-offs.

B. Explore factors regarding academic planning and career development, financial literacy and technology.

II. Workplace Behaviors

A. Examine appropriate workplace behaviors, including attitude, work ethic, responsibility, dependability, punctuality, integrity, time management, effort, adherence to dress code, teamwork and workplace etiquette.

B. Identify inappropriate workplace behaviors, including violence and sexual harassment, and procedures for addressing such behaviors.

C. Recognize the importance of diverse viewpoints.

III. Professional Networking

A. Research possible companies and organizations for employment.

B. Demonstrate successful interviewing techniques.

C. Describe effective employment search methods.

IV. Professional Branding

A. Develop a professional digital portfolio.

B. Assess values, talents, abilities and skills.

C. Produce professional resume and cover letter.

V. Problem-Solving Skills

A. Use digital tools to build strategies to successfully identify problems, define arguments and assess credibility.

B. Use digital tools to build strategies to effectively estimate and use the “reasonableness test.”

VI. Team Skills

A. Use digital tools to improve group decision-making for common projects related to digital technologies.

B. Use digital tools to improve meeting and committee effectiveness.

C. Use digital tools to develop listening, speaking and negotiating skills.

D. Hold various roles to work within a team to address common digital technology challenges.

E. Plan, lead and manage a digital technology project using professional project management skills.

VII. Cost-Benefit Decisions

A. Analyze and define a technology-related business problem.

B. Gather and analyze cost-benefit data.

C. Identify and define multiple solutions to the problem.

D. Prepare a cost-benefit analysis for each solution.

VIII. Decision Support Models

A. Use digital tools to develop a what-if analysis to support decision-making for a future projection.

B. Use digital tools to develop a weighted criteria analysis to support decision-making on a subjective evaluation.

C. Analyze other common decision support models commonly used for technology-related projects.

IX. Career Opportunities

A. Participate in assessments that identify personal areas of interest and aptitude.

B. Explore individual career options.

C. Examine specific job descriptions, requirements, salaries, and employment outlooks.

D. Analyze personal skills, interests, and abilities and relate them to current career opportunities.

E. Identify current legal issues that impact digital technology careers.

F. Identify current ethical issues that impact digital technology careers.

X. Leadership Roles

A. Explore leadership theory models.

B. Explore three major areas of leadership.

1. Personal leadership

2. Organizational leadership

3. Global leadership

C. Examine leadership in the context of working with others.

Content Outline and Competencies:

I. Introduction to JavaScript Programming

A. Define purpose for and relationship between HTML, CSS and JavaScript.

B. Explain purpose for and relationship between client-side and server-side scripting languages.

II. JavaScript and HTML

A. Insert script tags on a web page.

B. Explain JavaScript syntax.

C. Create external JavaScript files.

D. Write scripts using JavaScript objects, properties and methods.

E. Add comments.

F. Run code based on events.

III. Expressions and Operators

A. Declare and initialize local and global variables.

B. Build expressions with assignment and comparison operators.

C. Build expressions with arithmetic operators.

D. Build expressions with logical operators.

E. Describe operator precedence.

IV. Functions and Event Listeners

A. Use built-in JavaScript functions.

B. Create custom functions

C. Work with numeric, Boolean and string variables.

D. Run code from event listeners.

V. Arrays

A. Declare and initialize arrays.

B. Use and modify arrays in scripts.

C. Use HTML element node lists.

VI. Program Flow

A. Use the while statement.

B. Use the do while statement.

C. Write scripts using for statements.

D. Write scripts using if and else if statements.

E. Build scripts using the switch statement.

VII. Debugging

A. Explain the difference between syntax, run-time and logic errors.

B. List professional practices that help reduce errors.

C. Use debugging techniques to trace errors.

D. Use browser debugging tools to find errors.

E. Apply linting to find JavaScript errors.

VIII. Security

A. Identify current JavaScript security concerns.

B. Describe current strategies to address security concerns.

Content Outline and Competencies:

I. Concepts of Communication

A. Explore core concepts of digital media.

B. Identify the values and problems with social networking.

C. Explore the impact of current and future digital media technology.

D. Discuss the relationship between digital media and society.

II. Digital Media Usability

A. Explain how digital technology expands the features of media devices.

B. Discuss uses of web-enabled devices.

C. Identify, describe and use various output devices.

III. Copyright and Fair Use

A. Explain the difference between legal and ethical issues surrounding the access and use of media.

B. Examine copyright and fair use guidelines.

C. Discuss intellectual property.

D. Identify the various acts of copyright violation and measures to prevent those acts.

E. Identify the legal concerns that are associated with information exchange.

IV. Information Privacy and Security

A. Explore the impact of cloud computing.

B. Explain the importance of securing a computer.

C. Explain how some online behaviors can be harmful personally and to a business.

V. Design Processes

A. Discuss rapid development processes.

B. Describe a project and the problems addressed.

C. Explore the needs of the audience or customer.

D. Organize a project.

E. Write a project proposal.

VI. Digital Media, Web Design and Development Careers

A. Identify the skills needed for employment in digital media and web design.

B. Identify different specialties in digital media and web design and development.

Content Outline and Competencies:

I. Web and Digital Media Production

A. Discuss the history of web development and digital media.

B. Identify fundamental terminology needed to work in the field of web and digital media.

C. Describe common misunderstandings about web and digital media production.

II. Content Creation

A. Develop strategies to manage client expectations and development requirements.

B. Identify the key areas of technology required for a digital solution.

C. Explain the key technical areas of a digital solution.

D. Examine content creation strategies for successful digital solutions.

III. Web Methodologies

A. Identify and describe the steps of an industry-standard planning process.

B. Diagram a digital solution project using an industry-standard planning process.

C. Implement an industry-standard planning process.

IV. Project and Task Management

A. Define project and task management.

B. Compare and contrast appropriate software for project and task management.

C. Apply appropriate software to a task.

1. Wireframing

2. Timeline

3. Prototyping

4. Other

V. Style Guides and Design Documentation

A. Develop and create style guides and design documentation.

B. Identify the target audience.

C. Design for emotion.

1. Voice

2. Typography

3. Brand colors

4. Personality

VI. Web and Digital Media Design Teams

A. Identify the roles of designers, managers, subject matter experts, and stakeholders.

B. Factor the principle of minimal internal risk.

C. Integrate the principle of professional growth.

D. Manage the principle of ownership.

Content Outline and Competencies:

I. Web Analytics

A. Describe the purpose of Web analytics.

B. Discuss the technical terminology used in Web analytics.

C. Describe the benefits of website measurement.

D. Explain the types of information obtained from Web analytics tools.

E. Identify the kinds of decisions that can be made from Web analytics tools.

F. Discuss the ROI (Return on Investment) of Web analytics.

G. Discuss how Web analytics fits into a business or organization.

II. Available Methodologies

A. Discuss available Web analytics methodologies and their accuracy.

B. Describe visitor data and how it is collected.

C. Discuss the advantages and disadvantages of price tags and logfiles.

D. Discuss the role of cookies in Web analytics.

E. Identify the accuracy limitations of Web traffic information.

F. Describe end-user privacy concerns in relation to Web analytics.

III. Popular Web Analytics Tools

A. Identify the most popular Web analytics tools.

B. Discuss key features, benefits and limitations of various Web analytics tools.

C. Use Web analytics tools to collect and analyze data.

IV. Reports

A. Discuss the top reports used by Web analytics tools.

B. Configure and build reports.

C. Describe page value and data sampling.

D. Explain best-practices configuration.

V. Website Performance

A. Discuss objectives and key results for a website.

B. Identify key performance indicators.

C. Use visitor data to drive website improvement.

D. Discuss increasing website visibility.

VI. Search Engine Optimization

A. Discuss search engine optimization.

B. Identify and optimize poorly performing pages.

C. Discuss ways to track e-commerce transactions.

D. Describe the importance of optimizing landing-pages.

E. Identify methods for tracking offline marketing.

Content Outline and Competencies:

I. Digital  Media Assets

A. Apply knowledge of software, equipment and skills related to digital media production.

B. Apply knowledge of digital media production tools and applications.

C. Convert the formats for digital assets.

D. Discuss components of effective digital business communication.

II. Digital Media Asset Management (DMAM)

A. Identify the key components and functions of a DMAM system.

B. List and explain asset management techniques.

C. Explain storage considerations.

D. Describe cross-platform considerations.

E. Develop competencies in online project management and collaboration.

III. Intellectual Property Laws and Practices

A. List credible sources for copyright, accessibility and usability issues.

B. Discuss why intellectual property law is important.

C. Define fair use for different types of interactive media assets.

D. Discuss the Digital Millennium Copyright Act.

E. Explore Creative Commons, open source and other standards for legally sharing digital media.

F. Evaluate ethical and legal considerations in working with digital media.

IV. Digital Assets Management

A. Discuss digital asset and rights management.

B. Explore workflow of digital media creation.

C. Discuss effectively managing digital media creation.

V. Open Source and Proprietary Software

A. Discuss what open source means.

B. Compare open source and proprietary image editing software.

VI. Multiple Media Composition

A. Demonstrate how to engage various audiences.

B. Determine the appropriate distribution channel.

C. Explain why the media should be a digital project.

D. Explore online digital media tips, tutorials, newsletters and user groups.

VII. Digital Media Techniques

A. Use written, oral and visual communication skills to communicate information and ideas about new media.

B. Examine assistive technologies.

C. Identify rich media content.

D. Describe various output options for digital media.

E. Plan and create a digital media project.

F. Conduct usability testing of digital media.

VIII. Information Design

A. Examine current trends and key technologies in the media industry.

B. Create active and interactive content with graphics, animation, sound and video using media authoring software.

C. Describe and implement the phases of media production, from the initial planning to the final delivery of a professional product.

IX. Proposal

A. Plan and manage the life cycle of a multimedia production.

B. Formulate the implementation of a production pipeline.

C. Write and produce concept guidelines.

Content Outline and Competencies:

I. CSS

A. Explain the problem created by using HTML to format or position Web page content.

B. Explain the purpose of semantic HTML.

C. Explain how CSS provides uniform and productive website formatting and layout.

II. HTML and CSS Markup Standards

A. Semantically markup a Web page applying div elements, id and class selectors as appropriate.

B. Explain CSS rule syntax and vocabulary.

C. Write CSS comments.

D. Write CSS rules for common HTML elements and also the div (division) element.

E. Write CSS rules for the id and class selectors.

III. CSS Styling Rules

A. Write CSS rules to apply background properties.

B. Write CSS rules to apply text properties.

C. Write CSS rules to apply font properties.

D. Write CSS rules to format links.

E. Write CSS rules to apply list properties.

F. Write CSS rules to format tables.

IV. CSS Layout Rules

A. Apply CSS terminology and rules.

B. Write CSS rules to apply border properties.

C. Write CSS rules to apply outline properties.

D. Write CSS rules to apply margin properties.

E. Write CSS Rules to apply padding properties.

V. Advanced CSS Layout Rules

A. Write CSS rules to apply dimension properties.

B. Write CSS rules for the display and visibility property.

C. Write CSS rules to apply positioning properties using static, fixed, relative and absolute positioning methods.

D. Write CSS rules to apply and clear float.

E. Write CSS to align block elements.

F. Write CSS rules for pseudo-classes and pseudo-elements.

G. Write CSS to build a two-column liquid layout.

H. Write CSS to build a three-column liquid layout CSS template.

I. Write CSS to build an absolutely-positioned layout CSS template.

VI. CSS Advanced Web Page Content Rules

A. Write CSS rules to style a navigation bar.

B. Write CSS rules to create an image gallery.

C. Write CSS rules to create transparent images.

D. Apply CSS rules to image sprites.

E. Apply CSS rules to control media types.

VII. Linked, Embedded and Inline Style Sheets

A. Create an external CSS file.

B. Insert a link tag to reference an external style sheet.

C. Insert a style tag to reference an embedded (internal) style sheet.

D. Insert inline styles in the style attribute of the relevant tag.

E. Define the cascading order of style sheets.

F. Apply multiple style sheets to experience precedence.

VIII. Current Brower CSS Support Issues

A. Research common CSS browser incompatibilities and bugs.

B. Research common CSS browser usability issues.

IX. CSS “Best Practice” Techniques

A. Write consistent, readable CSS rules.

B. Apply a CSS framework.

C. Apply reset CSS.

D. Apply comments.

E. Insert an appropriate DOCTYPE declaration statement.

X. CSS Validation

A. Validate CSS.

B. Validate markup.

Content Outline and Competencies:

I. DOM

A. Describe the DOM.

B. Modify HTML elements.

C. Open and close windows and tabs.

D. Utilize the History, Location, Navigator and Screen objects.

II. HTML Document Nodes

A. Add document nodes.

B. Remove document nodes.

III. BOM

A. Open and close windows.

B. Access with the History object.

C. Use the Location object.

D. Use the Navigator object.

E. Manipulate the Screen object.

IV. Forms

A. Improve form usability.

B. Program custom form validation.

C. Identify data passed through a query string.

V. JavaScript Object-Oriented Programming

A. Explain the principles of object-oriented programming.

B. Create and use the Date object.

C. Create and use the Number object.

D. Create and use the Math object.

E. Create and use custom objects.

VI. Strings and Arrays

A. Find, extract, combine and compare strings.

B. Code regular expressions.

C. Find, extract, sort and combine arrays.

VII. Lint and Debug

A. Use a linter to improve and fix code.

B. Write error handling code.

C. Use debugger tools.

VIII. Security

A. Write code to store state information.

1. Query strings

2. Hidden form fields

B. Investigate and apply current security holes and techniques.

Content Outline and Competencies:

I. Desktop Video

A. Explore workflows.

B. Utilize file management.

II. Import, Log and Capture Media

A. Set device controls and capture preferences.

B. Utilize capture window.

C. Describe video compression techniques.

III. Editing Tools

A. Use the Razor Blade tool.

B. Explore the Source Panel.

C. Explore the Trim Monitor.

IV. Transitions, Effects, Titles and Composites

A. Apply transition effects between clips.

B. Apply filters and transition effects to clips.

C. Integrate After Effects and Photoshop.

D. Create a credit roll.

E. Create an end slate.

V. Graphics and Animation

A. Use color correction.

B. Apply transitions.

C. Discuss basics of keyframing.

D. Animate a slideshow.

Content Outline and Competencies:

I. Technical Process and Structural Guidelines of Web Design Development

A. Establish a site development team and allocate responsibilities.

B. Analyze types of websites and documents.

C. Review the development process.

II. Universal Usability and Implementation Strategies

A. Examine and measure accessibility within designs.

B. Outline universal usability guidelines.

C. Discuss flexibility, adaptation, user control and functionality.

D. Collect user research through surveys, interviews, focus groups and Web analytics.

E. Review goals, scenarios and personas.

F. Implement universal design principles.

III. Information Architecture Plans

A. Establish themes to organize information.

B. Develop a viable site structure.

C. Modify an existing site structure.

D. Review functionality of site structure.

E. Present final information architecture plans and rules for future modifications.

IV. Interface Design Principles and Universal Usability During Website Development

A. Analyze and compare navigation and wayfinding solutions.

B. Review principles of wayfinding.

C. Compare browsing and searching capabilities.

D. Diagram interface design solutions.

E. Review consistency, integrity and stability issues.

F. Measure options, bandwidth and interaction.

G. Consider information design evolution and standardization.

H. Review and apply the enterprise interface and potential corporate identity standards.

V. Online Page Design and Typography

A. Define Web, digital media and design terminology.

B. Analyze page designs and anticipate design for use in multiple mediums.

C. Apply visual design basics.

D. Analyze characteristics of typography on the Web.

E. Compare typefaces and families, type size, leading, kerning and tracking options.

F. Review visual principles that dominate the Web.

G. Employ adaptive design techniques.

H. Demonstrate incorporating page frameworks and design grids for Web pages.

VI. Graphics as Content, Their Characteristics, Color Systems and Use

A. Discuss the origins of information graphics.

B. Document the characteristics of Web graphics.

C. Compare imaging strategies, images on screen and evaluate complex illustrations and photographs.

D. Identify traditional color systems.

E. Define and employ digital color systems.

F. Identify cross platform color issues and resolve them.

G. Review color terminology and compare color choice and use in appropriate online settings.

VII. Forms and Applications Which Support Interaction

A. Identify technologies that support interaction.

B. Incorporate user design analysis when designing Web applications.

C. Create wireframes and prototypes to demonstrate application.

VII. Appropriate Use of Multimedia

A. Review multimedia considerations.

B. Discuss multimedia strategies.

C. Manage multimedia preparations.

IX. Technologies Existing and Emerging

A. Create prototypes for traditional Graphical User Interface (GUI).

B. Evaluate additional display options and document any architecture, graphic and usability considerations.

C. Propose solutions for delivering content on multiple platforms.

Content Outline and Competencies:

I. Data-Driven Web Site Components

A. Explain the role and functions of the browser and Web page.

B. Compare the role and functions of HTML and scripts.

C. Contrast the role and functions of client-side and server-side scripts.

D. Explain the role and functions of the database.

E. Demonstrate the purpose of SQL.

F. Explain the role and functions of various Web page development tools.

G. Contrast the role and functions of the client with the server.

H. Explain the role and functions of the server and server operating system.

II. Web Forms

A. Use the form element in a web page to create a Web form.

B. Set the action attribute to a script file.

C. Differentiate between post and get methods.

D. Use input elements to collect and submit data on a form.

E. Use select and option elements to collect data on a Web form.

F. Add table elements to align information on a Web form.

III. Introduction to PHP Scripts

A. Describe the purpose for PHP.

B. Demonstrate the rules for PHP syntax.

C. Create basic PHP scripts to build HTML files using variables, arrays, functions, expressions, methods, properties and events.

D. Add PHP control structures such as if statements and loops.

IV. Server-Side PHP Scripts

A. Create PHP scripts for form input.

B. Create PHP scripts for various user interface effects such as rollovers.

C. Create server-side PHP scripts.

D. Create PHP scripts to obtain form data and output HTML.

E. Use PHP scripts to open files to read, write and append data.

F. Post and Debug Scripts

G. Post PHP server-side PHP scripts.

H. Debug PHP server-side PHP scripts.

V. Relational Database Design

A. Explain the benefits of a properly designed relational database.

B. State proper field and object naming conventions.

C. Demonstrate the use of proper field data types.

D. Build a diagram to model the data using tables, fields, primary key fields, foreign key fields and one-to-many relationships.

VI. Introduction to MySQL

A. Use MySQL to create and define the tables, fields, field types and joins necessary to create a small relational database.

B. Use MySQL to enter, edit, delete and query data.

VIII. Introduction to SQL

A. Define SQL terminology and demonstrate proper SQL syntax.

B. Create a table with field names using the CREATE statement.

C. Select data to the database using the SELECT statement.

D. Add data to the database using the INSERT statement.

E. Change data in the database using the UPDATE statement.

F. Delete data in the database using the DELETE statement.

G. Write WHERE conditions to select certain records.

H. Use the simple and left JOIN operations.

IX. PHP, Web Page and MySQL Database Connections

A. Define the name of the Database Management System (DBMS) software, driver, database location and server permissions.

B. Write a connection PHP script to link the Web page to the database.

X. PHP and MySQL Data

A. Write a PHP script to insert data into the MySQL database.

B. Write a PHP script to display the contents of the MySQL database.

C. Write a PHP script to delete the contents of the MySQL database.

D. Write a PHP script to update the contents of the MySQL database.

E. Write a PHP script to select data with queries involving more than one table.

F. Debug PHP scripts and SQL.

XI. Files, Cookies and Session Variables

A. Read and write text files with PHP.

B. Upload a file using PHP.

C. Explain the nature of a stateless protocol and the need for cookies and session variables.

D. Write PHP scripts to set cookies.

E. Write PHP scripts to set session variables.

Content Outline and Competencies:

I. Touch and Mobile

A. Implement touch events.

B. Implement pointer events.

II. APIs

A. Explore current popular APIs.

B. Apply Geolocation APIs.

C. Apply Visualization APIs.

D. Apply device access APIs.

III. Ajax

A. Explain the history and purpose of Ajax.

B. Send and receive HyperText Transfer Protocol (HTTP) messages.

C. Request server data.

D. Process server data.

IV. JSON

A. Explain the history and purpose of JSON.

B. Use JSON to to send and receive data from the server.

V. jQuery

A. Explain the history and purpose of jQuery.

B. Manipulate the Document Object Model (DOM) with jQuery methods.

C. Use built-in jQuery effects.

VI. Libraries, Frameworks and Tools

A. Investigate and compare current popular libraries and frameworks.

B. Apply new JavaScript libraries and frameworks.

VII. Security

A. Investigate current security threats that apply to all aspects of a web application.

B. Practice professional security strategies to handle security threats.

Content Outline and Competencies:

I. MVC pattern Introduction

A. Describe the purpose for the MVC.

B. Code the model, controller and view.

II. Control Statements

A. Code advanced IF statements.

B. Write switch statements.

C. Code while and do-while loops.

D. Use the break and continue statements.

III. Strings, Numbers, Dates and Arrays

A. Create, modify and compare strings.

B. Assign and convert numbers.

C. Create and manipulate dates.

D. Create, search, sort and modify arrays.

IV. Functions

A. Create and call a function.

B. Create and use a library of functions.

V. Objects

A. Create use classes.

B. Code properties and methods.

VI. Regular Expressions

A. Create and use regular expressions.

B. Use regular expressions for data validation.

VII. SQL and MySQL

A. Code select queries in PHP scripts.

B. Code inner joins in PHP scripts.

C. Insert data into a relational database.

D. Update data in a relational database.

E. Delete data in a relational database.

Content Outline and Competencies:

I. Development of the Internet and the World Wide Web

A. Differentiate between the Internet and World Wide Web.

B. Discuss the history of the Internet.

C. Discuss the history of the World Wide Web.

D. List hardware and software components of an Internet connection.

E. Compare and evaluate different methods for connecting to the Internet.

II. Browsers

A. Use and compare current browsers.

B. Configure and change default options.

C. Search the World Wide Web effectively using a variety of search tools and techniques.

D. Create and organize bookmarks.

E. Send and receive Web-based email.

III. Web File and Folder Management

A. Use different types of Web-based cloud storage services to manage files and folders.

B. Download files using different browsers.

C. Manage email file attachments.

D. Use professional file and folder naming conventions.

IV. Web Page Construction

A. Create an HTML template with required tags.

B. Use HTML tags to markup content in a Web page.

C. Create headings, paragraphs, hyperlinks and lists.

V. Publishing

A. Configure Web publishing options.

B. Publish Web pages to a Web server.

C. View published Web pages using the Uniform Resource Locator (URL) created by the Web server.

Content Outline and Competencies:

I. WordPress Host

A. Differentiate between free and fee-based WordPress options.

B. Discuss host options and criteria.

C. Set up a host account.

D. Install WordPress software.

II. WordPress Blog

A. Start a WordPress blog.

B. Make a blog public or private.

C. Write and publish a post.

III. Customize Blogs

A. Install and apply themes.

B. Manage themes.

C. Identify basic configuration.

IV. Digital Content

A. Upload an image.

B. Adjust images as they are being uploaded.

C. Use a picture from a social media site.

D. Resize pictures.

E. Discuss online image editing tools.

F. Manage photos.

G. Rename pictures.

H. Embed Web-based content.

V. Spam and Security

A. Discuss blog comment spam.

B. Understand blog security.

C. Adjust comment and spam settings.

D. Discuss blog backup options.

E. Update WordPress.

F. Discuss and download plugins.

Content Outline and Competencies:

I. Audio

A. Set audio levels.

B. Use panning.

C. Apply audio effects.

D. Create keyframes to change audio.

E. Integrate Audition.

II. Adjustment Layers and Color Correction

A. Apply adjustment layers.

B. Create keyframes to change effects and masks.

C. Add film correcting effects to footage.

D. Explore exposure correction.

E. Explore color and white balance correction.

III. Keyframing

A. Utilize different keyframe interpolation methods.

B. Apply ease to motion.

C. Apply adjustments to audio, adjustment layers, effects and masks.

IV. Compositing Techniques

A. Explore masks and blend modes.

B. Explore mattes and track mattes.

C. Use the alpha channel.

D. Create a composited green-screen shot using color keying.

V. Motion Tracking

A. Explore simple motion tracking techniques.

B. Use motion tracking with a mask.

C. Create a tracking animation with video footage.

Content Outline and Competencies:

I. User Experience Design Process

A. Identify and understand the project objectives and underlying problem.

B. Implement consistent project standards.

C. Analyze the key steps and components.

D. Develop supporting documentation.

II. Target Audience

A. Analyze measurement targets.

B. Factor usability goals.

C. Create user stories/personas.

D. Create concept stories.

III. Environment, Devices and Social Media

A. Research user environment.

B. Consider portable devices and peripherals.

C. Review social media considerations.

D. Develop strategies to incorporate current and emerging technologies.

IV. Conceptual Sketches and Wireframes

A. Apply structure to content before aesthetics.

B. Determine and apply navigation strategies.

C. Define layout: formats, proportions and grids.

D. Build sketches and wireframes.

V. Design Elements

A. Establish or employ branding standards.

B. Develop the digital story.

C. Establish typography aesthetic.

1. Display and text fonts

2. Line spacing

3. Hierarchy

D. Identify or develop supporting graphics, icons or symbols.

E. Organize the content.

VI. Prototype

A. Research and select appropriate authoring tools.

B. Evaluate and select development tools.

C. Analyze performance and maintenance issues.

D. Validate search engine optimization.

Content Outline and Competencies:

I. Visual Storytelling

A. Explore visual archetype characters.

B. Discuss how to visually engage people online.

C. Explore visual literacy.

D. Discuss visual grammar.

II. Different Kinds of Stories

A. Evaluate visual stories critically.

B. Explore the explicit and implicit messages in visual stories.

C. Explore the relationship of words, imagery and motion.

D. Translate character behavior principles into narrative ideas.

III. Elements of Visual Story Structure

A. Identify and use the underlying universal themes in stories.

B. Identify the characteristics, themes, structures and components of a good story.

C. Analyze stories and their structures in a variety of media.

IV. Visual Stories Preproduction

A. Plan and design stories.

B. Write the concept statement.

C. Write the outline.

D. Write the script of the story.

E. Create the storyboard(s).

V. Visual Element Composition

A. Capture images and sounds that will tell the story.

B. Edit images and sounds to create a cohesive, compelling story.

C. Explore lighting techniques.

D. Employ nonlinear video editing techniques.

E. Employ fundamentals of camera operation and techniques to capture imagery.

F. Explore production crew roles and production management process.

G. Edit and caption images.

H. Incorporate best practices for lighting, composition and storytelling.

VI. Visual Language

A. Explore the semantics and syntax of video.

B. Discuss forms and uses of images and audio in visual storytelling across media.

C. Communicate original information using audio-visual storytelling.

VII. Visual Storytelling

A. Express story ideas verbally for a presentation of information, ideas and values to a specific audience.

B. Compose, critically analyze, present and deliver information through verbal interactions.

VIII. Publish Stories

A. Use social media tools.

B. Explore Web storytelling.

IX. Collaborative Web Native Film Project

A. Create a collaborative project.

B. Explore digital storytelling communities, resources and challenges.

Content Outline and Competencies:

I. Web Application Development

A. Discuss markup, style and scripting languages.

B. Explore Web application industry groups and standards bodies.

C. Discuss Web applications versus native applications.

II. Web Application Development Environment

A. Explore client-side development tools.

B. Evaluate mobile Web browsers on the desktop.

III. Responsive Design Techniques

A. Write HTML for responsive design.

B. Write CSS for mobile devices.

C. Explain device awareness.

D. Write JavaScript for mobile devices.

E. Test client-side markup.

F. Validate client-side markup.

IV. Responsive Web Pages

A. Use responsive Web techniques.

B. Build Web applications.

C. Deploy a Web application.

V. Web Applications versus Native Web Applications

A. Discuss differences in developing Web versus native applications.

B. Explore Web application security.

VI. Future of Web Applications and Responsive Design

A. Explore single-page applications.

B. Discuss performance issues.

C. Discuss maintainability.

Content Outline and Competencies:

I. CMS

A. Discuss various CMSs.

B. Explore the different categories of CMSs.

C. Explore the differences between markup and markdown syntax.

D. Explore the difference between a CMS website, a static website and websites using other server-side technologies.

E. Explore the benefits of working with a server-side database and the power it brings to creating and managing websites.

F. Discuss roles of CMSs.

II. CMS Workflow

A. Explain content strategy.

B. Define CMS workflow roles.

C. Perform CMS workflow task audit(s).

D. Integrate content planning into CMS workflow.

E. Create and deploy websites using a CMS.

F. Evaluate existing libraries and scripts for applicability to a task.

G. Use prototyping as a method to explore, design, communicate and test design concepts.

III. Content Types

A. Define website and blog taxonomies.

B. Define and customize sections of the CMS website.

C. Create a CMS taxonomy vocabulary.

D. Use taxonomic Uniform Resource Locators (URLs) to display content.

E. Create and edit content.

IV. CMS Templates

A. Explore CMS templates.

B. Use CMS template engine to create templates.

C. Create custom templates.

V. CMS Themes

A. Explore the structure of CMS themes.

B. Modify the appearance of themes.

C. Customize an existing theme.

D. Create custom themes.

VI. CMS Methods, Tools and Applications

A. Discuss and use server-side scripting technologies to generate dynamic websites.

B. Discuss and use client-side scripting technologies.

C. Explore and use Web application frameworks.

D. Discuss benefits and advantages of Web application frameworks.

E. Create code guidelines and standards.

F. Discuss and use Web application life cycle model.

G. Discuss and use Web application development process.

H. Install plugins to enhance functionality.

VII. CMS Maintenance

A. Create a CMS update and management schedule.

B. Explore text and image update to data backup.

C. Assign user permissions.

D. Discuss and perform optimization for website performance.

E. Explain search engine optimization for CMS.

F. Explore and discuss secure and maintainable coding practices.

VIII. Semantic Web

A. Explore semantic use of elements and the benefits of using standards-based, valid code.

B. Explore microformats to create semantically meaningful, portable content.

C. Discuss and use Web Accessibility Initiative-Accessible Rich Internet Applications (WAI-ARIA).

D. Create knowledge management tools and methods.

IX. Usability and Information Architecture

A. Explore principles and methodologies of Information Architecture.

B. Conduct user research, content assessment and content organization.

C. Document technical processes within systems, defining organizational structures and developing interactive prototypes.

D. Develop a usability test plan.

Content Outline and Competencies:

I. Digital Media Production and Consumption

A. Explore relevant concepts and contemporary approaches for designing and implementing cross media applications.

B. Apply tools for cross technologies production.

II. Internet Promotion and Distribution

A. Explore tools.

B. Investigate and experiment with a variety of emerging media production tools.

III. Digital Media Technologies, Platforms and Formats

A. Compare print media, traditional mass media and other analog technologies with streaming and digital media.

B. Employ and understand different modalities of design and production and integrate those modalities into an interactive experience.

C. Present work clearly using contemporary methods and critique work of peers.

IV. Interactive Narratives

A. Integrate and follow a design process.

B. Design and produce interactive cross-media experience around proposed themes.

C. Create scripts for multiplatform storytelling.

D. Compare and select appropriate narrative formats.

E. Apply introductory prototyping techniques for the formulation of project concepts and construction.

V. Digital Media Platform Interoperability and Scalability

A. Identify major contexts of emerging media and develop a working vocabulary of terms.

B. Explore different methods of interdisciplinary collaboration to function as part of a team.

VI. Digital Media Future

A. Discuss evolving technologies and the innovative approaches used by professionals working in the field.

B. Analyze and discuss cross-technology cases.

Content Outline and Competencies:

I. jQuery

A. Discuss framework structural overview.

B. Use jQuery with other libraries.

C. Explore jQuery utility methods.

II. DOM Elements with jQuery

A. Use CSS Selectors.

1. Basic CSS selectors

2. Hierarchical selectors

3. Attribute selectors

B. Apply jQuery Filters.

1. Basic filters

2. Content filters

3. Visibility filters

4. Child-specific filters

5. Form element filters

C. Discuss jQuery Object Methods.

III. Event-Driven Programming with jQuery

A. Use event helper methods.

B. Use Interaction Helpers: toggle() and hover().

C. Implement jQuery event object.

D. Implement jQuery live events and event delegation.

E. Explore ways to pass data to event callbacks.

F. Create jQuery custom events.

G. Create jQuery special events.

IV. jQuery and Ajax

A. Discuss the load() method.

B. Explore basic Ajax requests with $.get() and $.post().

C. Exercise complete control with $.ajax().

D. Explain global Ajax events.

E. Utilize Ajax helper methods.

V. Extend jQuery

A. Add custom filters to selectors.

B. Discuss utility method plugins.

C. Discuss jQuery object method plugins.

D. Provide default argument values.

Content Outline and Competencies:

I. API

A. Explain why APIs are useful and necessary.

B. Discuss types of APIs.

C. Explore use cases on how to use APIs.

D. Write API documentation.

II. Data Parsing

A. Create GET, POST, PUT, DELETE requests.

B. Explain GET vs POST request method.

C. Describe Hypertext Transfer Protocol (HTTP) messages.

D. Engage APIs across channels.

III. Error Handling

A. Review and document an API.

B. Test an API.

C. Test API Connections.

D. Explore API drivers.

E. Discuss API effects.

F. Explore API opportunities.

IV. API Authentication

A. Create basic authentication.

B. Create OAuth Security Domain.

V. API Manipulation

A. Work with real-world APIs.

B. Secure an API.

C. Create security policies.

Content Outline and Competencies:

I. HTML Structural Elements

A. Write semantic HTML and CSS.

B. Write correct syntax for HTML.

C. Discuss Web standards.

D. Generate semantic metadata to structured HTML content.

II. CSS Feature and Functions

A. Construct CSS transforms and transitions.

B. Use CSS declarations for presentation.

C. Apply CSS properties and techniques.

D. Create gradients and multiple backgrounds.

E. Examine future CSS properties, features and functions.

III. HTML Forms

A. Explain form input types and attributes.

B. Create Web form(s).

C. Validate form data.

IV. HTML Media Elements

A. Use HTML Canvas.

B. Utilize HTML Audio.

1. Audio codes and fallbacks supported by HTML

2. Audio file types supported by HTML

3. Audio file types supported by Web–enabled devices

C. Utilize HTML Video

1. Video codecs and fallbacks supported by HTML

2. Video file types supported by HTML

3. Video file types supported by Web–enabled devices

D. Create Scalable Vector Graphics (SVG).

E. Apply embedded fonts and multicolumn layouts.

V. Accessibility, Device Agnosticism, Responsive Design and User Content

A. Discuss Web Accessibility Initiative-Accessible Rich Internet Applications (WAI- ARIA).

B. Explore the accessibility of media controls.

C. Add meta-content and multimedia.

D. Design to support user needs and the tasks.

VI. HTML JavaScript API and Custom Controls

A. Create persistent data storage of key-value pair data in Web clients.

B. Create persistent communication connection between the client and the server.

C. Define Web workers allowing JavaScript to be run in the background.

D. Create offline Web applications.

E. Demonstrate accessing a device's media capture mechanism.

F. Explore HTML JavaScript API attributes, methods and events.

G. Create custom multimedia controls.

H. Use the Drag and Drop API.

I. Apply the Geolocation API.

Content Outline and Competencies:

I. Search Engine Visibility

A. Explain the importance of search engine visibility.

B. Identify search engine services.

II. Web Design Rules for Search Engine Optimization

A. Create, list and use text components.

B. Create and set up keyword placement.

C. Include the link component.

D. Discuss the compromise between marketing and design.

E. Describe JavaScript and search engine visibility.

III. Visibility

A. Manage flash sites for search engine visibility.

B. Discuss dynamic Web pages using server-side includes (SSI).

C. Optimize PDF documents for search engine visibility.

IV. Best Practices Search Engine Marketing

A. Describe types of spam.

B. Discuss common misconceptions.

Content Outline and Competencies:

I. Web Applications and Services

A. Discuss business models for Web applications and services.

B. Explore major concepts of Web applications development.

C. Examine the impact of the Web on society.

II. Web Technologies

A. Distinguish between open and closed Web applications.

B. Define and discuss Web usability.

C. Discuss Web application security.

D. Explore Web and Web-related technologies.

III. Best Practices

A. Explain Information Architecture.

B. Apply menu decisions to a responsive website and Web application.

C. Demonstrate icons versus text on a responsive website and Web application.

D. Explain responsive website hierarchy.

IV. Web Application and Responsive Design Solutions

A. Create responsive Web pages and Web applications.

B. Apply responsive Web page properties.

C. Create internal and external links.

D. Build responsive Web page templates.

V. Proprietary and Open Source Web Technologies

A. Define Open Source technologies.

B. Define proprietary technologies.

C. Use Application Programming Interface(s) (API).

VI. Search Engine Optimization

A. Explain content formats for mobile Web.

B. Apply mobile and tablet image optimization techniques.

Content Outline and Competencies:

I. Motion Graphics Composition

A. Explore the timeline.

B. Utilize keyframes and anchor points.

II. Three Kinds of Interpolation Techniques

A. Create a linear interpolation.

B. Create a Bezier interpolation.

C. Create a hold interpolation.

III. Masks and Backgrounds

A. Create and utilize masks.

B. Use layer masks.

C. Incorporate backgrounds in motion graphics compositions.

IV. Blending Modes

A. Discuss libel and defamation.

B. Explore fair comment and criticism.

C. Explore copyright and fair use.

Content Outline and Competencies:

I. Concept and Plan

A. Identify and define the audience and client goals.

B. Utilize existing content and/or develop new content.

C. Identify copyright issues and other legal issues.

II. Design and Prototype

A. Create project style guide.

B. Develop prototypes.

III. Production

A. Develop a production schedule.

B. Identify production resources.

C. Produce the necessary media.

D. Write production documentation.

IV. Project Testing

A. Employ user testing.

B. Perform functional testing.

C. Perform testing across devices.

V. Distribution and Maintenance

A. Determine appropriate distribution methods.

B. Identify future maintenance issues or concerns.

C. Produce project documentation.

Content Outline and Competencies:

Content Outline and Competencies:

I. Practical Experience

A. Develop competencies on specific types of assignments.

B. Demonstrate the ability to work independently.

C. Examine data to grasp issues, draw conclusions and solve problems.

D. Resolve difficult or complicated challenges.

II. Career Options

A. Identify potential career paths within and across job families.

B. Assess skills considered essential for professionals engaging in that career.

III. Activities and Functions

A. Demonstrate an ability to work effectively as a member of a development team.

B. Demonstrate professional conduct and effective workplace skills.

IV. Oral and Written Communication

A. Write clearly and succinctly.

B. Present technical information in a way that makes sense.

C. Demonstrate ability to communicate and actively engage with management and leadership.

V. Skill Development

A. Develop and implement a shared vision and mission.

B. Create and implement plans to achieve goals.