JOUR 120

• Title: Mass Media and Society*
• Number: JOUR 120
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

Each of us is exposed to and affected by the mass media on a daily basis. This course is designed to increase students' awareness of the various media and media's impact on their daily beliefs, opinions, decisions, and goals. As a result, students will become more media literate and astute critics of media messages. 3 hrs. lecture/wk.

I. Comprehend the role of Media in a Changing World
   A. Recognize the necessity of becoming media literate
      1. Appreciate the importance of media criticism in assessing media
effects on individuals.
      2. Discover the various uses of media in career preparation.
   B. Identify the various elements of communication as they apply to the
mass media.
      1. Interpersonal communication
      2. Mediated interpersonal communication
      3. Convergence
      4. Feedback  
   C. Examine the Patterns and Significance of Media Ownership
      1. Monopolies
      2. Oligopolies
      3. Entrepreneurial
      4. Horizontal and vertical integration
   D. Describe the relationship between the media and government
      1. Private ownership
      2. Government ownership/control
   E. Recognize the Importance of Audience in Media Operations
      1. Meaning
      2. Economics
      3. New technology

II. Media Impact: Understanding Research and Effects
   A. Discuss significant studies in media research
   B. Describe various theories of media influence and effects 
      1. Social learning
      2. Individual differences
      3. Cultivation
      4. Agenda-setting 
      5. Uses and gratification
   C. Describe the relationship between the media and popular culture

III. Media Law
   A. Examine common controversies surrounding the interpretation of the
First Amendment
   B. Describe the philosophies of First Amendment freedoms
   C. Discuss the relevance of sedition laws in America and globally
   D. Recognize the issues surrounding obscenity laws
      1. Print media
      2. Electronic media
      3. New media
   E. Explain the purpose of the Clear and Present Danger doctrine
   F. Differentiate between print regulations and electronic media
regulations
      1. Equal opportunity rule
      2. The Fairness Doctrine
      3. Ownership limitations
   G. Describe the issues surrounding deregulation of the mass media
   H. Differentiate between obscenity and indecency
   I. Explain the relevance of national security and prior restraint
   J. Examine current trends in media law
      1. Globalization
      2. Concentration of ownership
      3. New technology issues
   K. Describe today’s legal system and types of laws
      1. Criminal law
      2. Civil law
      3. Constitutional law
      4. Statutory law
      5. Administrative law
      6. Common law
   L. Recognize the essential areas relating to protection of rights
      1. Personal rights and privacy
         a. Private facts
         b. Intrusion
         c. Appropriation
      2. Defamation
         a. Slander
         b. Libel
   M. Explain the primary defenses against libel and slander charges
      1. Truth
      2. Actual malice
      3. Privilege
      4. Fair Comment and Criticism 
   N. Discuss the importance of intellectual property rights
      1. Copyright law
      2. First-sale doctrine
      3. The copyright sign
      4. Fair use
      5. Music and video clips
      6. Trademarks 
   O. Identify the area of media law that helps news gatherers in their
jobs
      1. Sunshine laws
      2. Freedom of Information Act
      3. Shield laws
   P. Discuss the controversy surrounding censorship issues
      1. Political speech
      2. Artistic speech
      3. Commercial speech
   Q. Examine the issue of laws that conflict with the public’s right to
know
      1. Free press/fair trial
      2. Gag orders
      3. Cameras in the courtroom 

IV. Media Ethics
   A. Explain the history of media ethics in our print and electronic
society
      1. Penny press
      2. Yellow press
      3. Muckraking
      4. Quiz show scandals
      5. Blacklisting
   B. Discuss issues relating to hoaxes and deceptions in the mass media
      1. Janet Cook
      2. Jayson Blair
      3. The Digital Era
   C. Explain the basic ethical orientations
      1. Absolutist ethics
      2. Situational ethics
   D. Describe the philosophies of conflicting loyalties that influence
ethical decisions
      1. Duty to self
      2. Duty to one organization or firm
      3. Duty to one’s profession or art
      4. Duty to society
   E. Examine media codes of ethics 
      1. In entertainment
      2. In advertising
      3. In the news media
   F. Discuss personal controversies inherent in media ethics 
      1. Stereotyping
      2. Conflicts of interests
      3. Checkbook journalism
   G. Describe issues relating to accountability in media ethics
      1. Anonymity
      2. Standards and practices
      3. Citizens’ groups

V. Public Relations:  The Image Industry
   A. Describe how public relations is defined by the industry
      1. Integrated marketing
      2. Internal publics
      3. External publics
   B. Relate the history and growth of public relations in America
   C. Describe public relations as a profession
      1. Early days of Ivy Lee
      2. Tactics used by Edward L. Bernays
      3. Government use during wartime
   D. Explain how public relations came of age in the postwar years
      1. Diversity and the NAACP
      2. Global expansion
   E. Describe the birth of today’s public relations agency
      1. Research for the client
      2. Counseling and advising clients
      3. Communication with internal and external publics
   F. Explore the strategies used by the public relations industry
      1. News management
      2. Community relations
      3. Crisis management
      4. Lobbying
   G. Discuss the tools used by public relations professionals
      1. Press releases
      2. Video news releases
      3. Press kits
      4. Special events
      5. Corporate sponsorship
   H. Describe ethical dilemmas in the public relations business
      1. Spin
      2. Whitewashing
      3. Greenwashing
      4. Accountability

VI. Advertising:  The Media Support Industry
   A. Describe early advertising practices in America
      1. Handbills
      2. Trade advertising
      3. Consumer advertising
      4. Display ads
   B. Explain how the advertising industry developed during the Industrial
Revolution
      1. Creation of mass demand
      2. Diffusion of innovations
      3. Birth of advertising agencies
      4. Early industry control
   C. Discuss the diversification of the industry
      1. Target marketing
      2. Globalization
   D. Identify the types and functions of a modern advertising agency 
      1. In-house agencies
      2. Boutique agencies
      3. Full-service agencies
         a. Account management
         b. Research departments
         c. Creative departments
         d. Media departments
    E. Discuss the rationale behind creating global “brands” 
    F. Identify the various types of media used in advertising
       1. Newspapers
       2. Broadcast outlets
       3. Online
       4. Direct mail
       5. Magazines
       6. Radio
       7. Outdoor
   G. Describe how advertisers determine objectives for a campaign
       1. Name recognition and branding
       2. Image advertising
       3. Advocacy advertising
   H. Examine the various U.S. government advertising regulators
      1. Postal service
      2. Food and drug administration
      3. Federal trade commission
      4. Securities and exchange commission
      5. Federal communications commission
   I. Describe controversies in the advertising industry.
      1. Truth in advertising
      2. Bait-and-switch advertising
      3. Advertising directed at children and teens
   J. Discuss advertiser influence on media content
      1. Product placement
      2. Influencing the news

VII. Books:  The Durable Medium
   A. Explain the early forms of books
      1. Papyrus
      2. Parchment
   B. Examine books’ global contributions to the industry
   C. Discuss the revolution/evolution of books
      1. Encouraging literacy
      2. Technological determinism
      3. Colonial publishers
      4. Development of libraries
   D. Explain how the Industrial Revolution improved education through
books
   E. Discuss the effects of the modern paperback book on society
      1. Dime novels
      2. Pulp novels
      3. Marketing the paperback
      4. Cultural impact of the paperback
         a. Action-adventure novels
         b. Romance novels
         c. Trade paperbacks
   F. Describe the development of book conglomeration and globalization
   G. Examine newer forms of the book
      1. Audiobooks
      2. E-books
      3. Trade books
      4. Educational books
      5. Reference books
      6. Professional books
   H. Identify the important “players” in the book publishing
industry
     1. Author
     2. Editor
     3. Publisher
     4. Bookseller
     5. Reader
   I. Describe the controversies surrounding the book industry
     1. Local censorship
     2. Global censorship

VIII. Newspapers:  Where Journalism Begins
   A. Describe the development of early newspapers
      1. Global publishing
      2. American publishing
   B. Examine the impact of the early American newspapers
      1. Publick Occurrences
      2. The Boston News-Letter
      3. The Partisan press
      4. The Federalist papers
   C. Discuss early attempts at government control
      1. Zenger case
      2. Freedom of the press issues
   D. Explain changes in the concept of news through newspapers
      1. The editorial page
      2. Hard news
      3. Feature news
      4. Ethnic press
         a. Foreign-language press
         b. Native American press
         c. African American press
   E. Discuss the various eras of newspaper development
      1. The Penny Press
      2. Yellow journalism
      3. Investigative journalism
      4. Jazz journalism
      5. Tabloid journalism
   F. Describe how newspapers adapt to modern times
      1. In-depth coverage
      2. Changing publication patterns
      3. Online presence
   G. Discuss the categories of today’s newspaper industry
      1. Dailies
      2. National dailies
      3. Local dailies
      4. Weeklies
      5. Special interest newspapers
         a. Organizational press
         b. Alternative press
         c. Ethnic press
   H. Describe the makeup of a newspaper staff
      1. Editorial staff
      2. Business staff
      3. Support services
         a. Wire services
         b. Feature syndicates
   I. Discuss the trend of public/citizen journalism
   J. Examine issues of controversy in the newspaper industry
      1. Concentration of ownership
      2. Need for diversity

IX. Magazines:  The first of the specialized media
   A. Describe the evolution of the magazine industry
      1. Elite stage
      2. Popular stage
      3. Specialized stage
   B. Explain how mass circulation of magazines began
      1. Cultural magazines
      2. Digests
      3. Photojournalism and photo essays
      4. Special interest 
   C. Discuss the types of magazines produced nationally and globally
      1. Consumer
      2. Trade
      3. Public relations
      4. Journals
      5. Comic books
      6. Webzines
   D. Examine the makeup of a magazine staff
      1. Publisher
      2. Editorial
      3. Advertising
      4. Circulation
   E. Discuss issues of controversy in the magazine industry
      1. Impact of images
      2. Truth and accuracy
      3. Editorial independence
      4. Marketing schemes

X. The News Industry: evolution of information as entertainment
   A. Examine the early years of news coverage
      1. Newsreels
      2. Radio news
      3. Press-radio war
      4. Live reports
      5. Audio recording
      6. World War II
      7. The postwar period
      8. The all-news format

   B. Assess the impact of television news on society
      1. Mobile units
      2. Sponsored newscasts
      3. Film units
      4. Murrow and the television documentary
      5. Coverage of assassinations and civil unrest
         a. John F. Kennedy
         b. Martin Luther King
         c. Robert Kennedy
      6. Vietnam
   C. Discuss the emergence of cable news
      1. CNN
      2. Fox News
   D. Discuss the impact of online news on the television industry
      1. Newspapers on the web
      2. Bloggers
      3. Personalized news services
   E. Explain the concept of “news values”
      1. Timeliness
      2. Importance
      3. Interest
   F. Identify the personnel involved in the news coverage process
      1. Anchors
      2. Correspondents
      3. Producers
      4. Consultants
       5. Technical specialists
      6. Experts and pundits
      7. The audience
   G. Discuss controversies in news coverage
      1. Opinion shaper
      2. Political bias
      3. Creeping bias
      4. News as entertainment

XI. Movies:  moving pictures
   A. Describe early movie technology
      1. Persistence of vision
      2. Peep shows
      3. Kinetograph
      4. Kinteoscope
   B. Discuss early business practices of the movie industry
      1. Motion Picture Patents Company
         a. Thomas Edison
         b. Global partner
            (1.) The United States
            (2.) France
            (3.) The move west
   C. Explain the impact of the Star System of movie production
      1. Block booking
      2. Blind booking
   D. Examine the importance of the global influence on the art of film
      1. German expressionism
      2. Soviet social realism
      3. French surrealism
      4. Italian neorealism
      5. French new wave
   E. Explain how the golden age of movies developed and moved the
industry forward
      1. From silent films to talkies
      2. Culture and color
      3. African American films
      4. The end of studio monopolies
   F. Describe how movies were affected by the emergence of television
   G. Examine how the movie industry has adapted to new media
      1. Issue of movie downloading
      2. Using digital technology in production and distribution
      3. Using digital technology in today’s theaters
   H. Examine the impact of globalization on the movie industry
      1. Importing movies from around the world
         a. Brazil
         b. China
         c. Japan
         d. India
      2. Exporting movies from America
   I. Explain the three state of production of the movie business
      1. Preproduction
      2. Production
      3. Postproduction
   J. Discuss the differences in operation between the major studios and
independent studios
   K. Explore the roles of professionals working in the movie industry
      1. Producers
      2. Director
      3. Writer
      4. Editor
      5. Cinematographer
      6. Star
   L. Explain the various methods of movie distribution nationally and
internationally
      1. Marketing windows
      2. Domestic theatrical
      3. Overseas theatrical
      4. Home and mobile media
      5. Television
   M. Discuss the importance of using publicity and promotion tactics to
sell a move to the public
      1. “Opening big”
      2. Trailers and web sites
      3. Posters, pull quotes and reviews
      4. Tie-ins
      5. Product placement
   N. Describe the exhibition segment of the movie industry
      1. The theater
      2. The audience
   O. Examine the controversies inherent in the movie industry
      1. Effects of movie viewing
      2. Distortions of reality
      3. Violence
      4. Stereotyping
      5. Sexuality
   P. Discuss the impact of censorship on the movie industry
   Q. Describe today’s movie rating system and reasons for its
development

XII. Recordings and the music industry
   A. Explain music’s history and early recording technology
      1. The phonograph
      2. Analog recording
      3. The gramophone
      4. Cylinders versus discs
   B. Describe how new technology change the recording industry
      1. Invention of radio
      2. Technology of stereo and high fidelity
   C. Discuss the emergence of music styles
      1. Rock and roll
      2. Country
      3. Blues
      4. Jazz
      5. Pop
      6. Hip-hop
      7. Rap
   D. Describe how format wars change the industry
      1. Albums
      2. Tapes
      3. Compact discs
      4. Mp3
   E. Identify the major recording labels who became global giants in the
industry
   F. Explain how independent record labels survive
   G. Describe the roles of professionals in the recording industry
      1. Artist and repertoire
      2. Producers
      3. Recording artists
      4. Arrangers
      5. Lyricists
   H. Explain how royalties are paid out to professionals in the recording
industry
   I. List ways recordings are promoted to audiences
      1. Radio play
      2. Store sales
      3. Press coverage
      4. Music videos
      5. Online
   J. Describe how recordings and music are distributed and sold
   K. Examine issues of controversy relevant to the recording industry
      1. Copyright battles
      2. Format wars
      3. Illegal downloading
   L.Explain some of the effects song lyrics and recorded material have on
society
   M. Discuss issues of censorship that have plagued the industry
      1. Album labeling
      2. Government criticism
      3. Chain-store restrictions
      4. Radio play restrictions

XIII. Radio: the aural medium
   A. Explain the importance of the electromagnetic spectrum in the
development of radio
      1. Hertz discovers radio waves
      2. Marconi develops wireless telegraphy
      3. Sarnoff has a vision
      4. Fessenden adds voice to radio
      5. Deforest develops the audion tube
      6. Conrad as first commercial broadcaster
   B. Discuss the rise of the radio networks in America
      1. Impact of AT&T
      2. Birth of RCA
      3. Competition from CBS, Mutual, and ABC
   C. Describe the issues surrounding government control of radio
      1. Radio Act of 1912
      2. Radio Act of 1927
      3. Communications Act of 1934
      4. Call letters for station identification
   D. Describe the differences between AM and FM broadcasting transmission

   E. Explain how radio reacted to the birth of television
      1. Rise of FM
      2. The transistor radio
      3. Radio formats
   F. Explain how digital technology changed the way people listen to
radio
   G. Explain how today’s radio industry continues to evolve
      1. Emerging dayparts
      2. Talk/news formats
      3. Format clock
      4. Ratings
      5. Satellite technology
      6. Online listening
      7. Mp3 technology
   H. Describe how the radio industry is structured
      1. Local stations
      2. Group ownership
      3. Program providers
   I. Discuss the differences between commercial and noncommercial
broadcasting formats
   J. Explain the differences between American radio and global radio
broadcasts
   K. Describe the roles of professionals in the radio industry
      1. On-air talent
      2. Management positions
      3. Sales positions
      4. Administrative positions
   L. Discuss issues of controversy in the radio industry
      1. Payola
      2. Illegal downloading
      3. Talk radio
      4. Homogenized programming
      5. Shock radio
      6. Hate radio
      7. Ratings measurement
   M. Describe how the nature of radio allows for greater diversity of
voices to be heard

XIV. Television:  reflecting and affecting society
   A. Describe television’s early technology which led to the
development of technical standards for the industry
      1. Wartime freeze
      2. Postwar development
      3. Channel allocation
   B. Discuss the rise of network television
      1. NBC, ABC, CBS, Dumont
      2. Station affiliates
   C. Examine the era of Television’s golden age
   D. Describe ways television changed family life
   E. Explain how cable entered the television marketplace
   F. Describe how television adapted to new technologies
      1. VCR
      2. Digital recordings
      3. High definition television
      4. Online television
   G. Discuss how television both reflects and affects viewers unlike any
other medium through its delivery systems
      1. Cable industry
      2. Superstations
      3. Premium cable
      4. Public access channels
      5. Satellite television
      6. Networks
      7. Local  network-affiliated stations
      8. Independent stations
   H. Explain how program providers deliver content
      1. Network programming
      2. Syndication programming
      3. Public television programming
   I. Describe the differences between rating systems used to measure
audience viewing
      1. Rating
      2. Share
      3. Nielsen results
         a. People meter
         b. Personal diaries
         c. Sweeps months
   J. Discuss issues of controversy in the television industry
      1. Perpetuating violence and sex
      2. Reinforcing stereotypes
      3. Lack of educational programming
      4. Excessive viewing
   K. Discuss the parental advisory ratings assigned by a show’s
producer or the network

XV. The Internet:  convergence in a networked world
   A. Describe the history of the Internet and how the computer became a
medium of mass communication
      1. Early days of the computer
      2. Military roots
         a. ARPANET, an early computer network
         b. Transitioning to digital
         c. Developing protocols
   B. Describe how the Internet transitioned from the military to
civilians
      1. Usenet
      2. World Wide Web
      3. Hyperlinks
      4. Commercial online services
   C. Explain how YouTube became an Internet phenomenon
   D. Describe the concept of Web 2.0
   E. Examine the global dimension the Internet offers users
      1. E-mail
      2. Information and entertainment
      3. Electronic commerce
      4. Cyberspace communities
   F. Explain how some global governments place obstacles on Internet use
   G. Describe the components that make up the Internet
      1. Hosts
      2. Access providers
      3. Internet addresses
      4. Uniform resource locator (URL)
      5. Hypertext markup language
      6. Java
      7. Domain names
      8. Browsers
      9. Search engines
   H. Discuss the use of netiquette as a communication tool
      1. Flaming
      2. Threading
      3. Lurking
   I. Examine manners in which people become engaged with the Internet
      1. List servers
      2. Personal web pages
      3. Weblogs
      4. Online games
   J. Describe the economics of the Internet
      1. Employment patterns
      2. E-commerce
      3. Advertising
      4. Paid content
      5. Distance learning
   K. Discuss issues of controversy with the Internet
      1. Spyware
      2. Hackers
      3. Viruses
      4. Trojan horses
      5. Phishing
      6. Spam
      7. Commercialism versus public service
         a. Net neutrality
         b.Municipal Wi-fi
      8. Censorship
      9. Privacy
      10. Reliability of information
      11. Online predators

XVI. Further study of mass media impact
   A. Read a book on a topic about a social study of mass media effects

A. Grading Criteria:
   90 - 100% = A
   80 -  89% = B
   70 -  79% = C
   60 -  69% = D
   Below 60% = F

B. Point Summary:
   Testing                      = 25 - 50% of grade
   Written work                 = 20 - 50% of grade
   Supplemental text activities = 10 - 20% of grade
   Attendance/Participation     =  5 - 25% of grade

JOUR 120H

JOUR 122

• Title: Reporting for the Media*
• Number: JOUR 122
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

Reporting for the Media is structured for students interested in the basics of writing and reporting. Writing for print, broadcast, and online media are included. Information gathering and story writing are conducted under strict deadlines to prepare students for a professional position. Basic news writing and style principles will be gained by writing stories for JCCC student media, including the student newspaper, The Campus Ledger. 3 hrs. lecture/wk.

I. Media Law
   A.  Media Rights
      1. Discuss the First Amendment as it applies to the U.S. Press.
      2. List six fundamental press rights. 
      3. Describe the history, purpose, and limits of the Freedom of
Information Act.
      4. Discuss the value and function of open records and open meetings
laws.
   B. Media Ethics
      1. List and define the three cardinal principles of reporting.
      2. Identify the four elements of libel.
      3. List the three primary libel defenses.
      4. Identify two secondary libel defenses.
      5. Discuss the related elements of deceit, conflicts of interests,
gifts and freebies, withholding information, plagiarism, invasion of
privacy, hidden cameras, protection of courses, access to courts and
copyrights, and fair use.
   C. Application
      1. Summarize the services offered on the Freedom of Information
Center web site and explain how to file a request.  
      2. Respond to an assigned media ethics case.   

II. Recognizing News and News Values
   A. The Essence of News
      1. List six common elements of news.
      2. Evaluate three methods for assessing the value of potential news
stories.
      3. Differentiate between "hard" and "soft" news.
      4. Describe the primary characteristics of print, broadcast, and
online news. 
   B. Finding and Developing Story Ideas
      1. List six methods for discovering story ideas.
      2. Explain the terms, "news beat," and “nose for news.”
      3. Identify three major types of story sources.
      4. Describe the term, “story angle,” and tell how to find it.  
   C. Application
      1. Submit a news tip or story idea by using appropriate recognition
methods. 
      2. Complete a class Tip Sheet/Story Idea form and submit. 
      3. Cite library and online resources which could be used for story
information.

III. Covering News Venues
   A. Specific News Scenes
      1. Discuss covering a speech, including the seven criticial factors
which should be considered.  
      2. Describe the specific challenges of covering a news conference.
      3. Explain how to determine the focus for a meeting story.
      4. Identify three primary sources of information for a crime story.
      5. List five essential elements of every accident or disaster
story.
   B. Types of Stories
      1. Differentiate between “hard” and “soft” news.
      2. Describe the distinguishing characteristics of straight news,
features and profiles.
   C. Application
      1. Prepare a story budget form for an upcoming speech, news
conference or meeting.
      2. Defend your budget using the methods for assessing news value. 
      3. Report a breaking news story for a crime, accident or disaster
scene. 
      4. Critique similar stories submitted by other class members.

IV. Conducting an Interview
   A. Planning the Interview
      1. Describe the fundamental steps in planning an interview.
      2. Explain the basic steps in establishing rapport with a news
source.
   B. Conducting the Interview
      1. Describe developing and phrasing interview questions.
      2. Explain “open-ended”  and “closed-ended” questioning.
      3. Describe the importance of follow-up questions.
   C. Ensuring accuracy
      1. Describe effective note-taking and observing.
      2. Explain  the pros and cons of using a tape recorder.
   D. Application
      1. Prepare a list of questions to ask your source(s) for the type of
story you are covering, and conduct the interview(s). 
      2. Produce notes taken during the interview(s) (plus a cassette tape
if a recorder was used).
      3. Critique notes (and tape recording).  

V. Determining Story Structure
   A. Inverted Pyramid:  Print
      1. Describe the identifying characteristics of the Inverted Pyramid
story structure.
      2. Explain the advantages of the Inverted Pyramid.
      3. List the types of stories for which this structure is suited.
   B. Timeliness: Broadcast      
      1. Describe the identifying characteristics of the broadcast story
structure.
      2. Discuss the advantages of the broadcast structure.
      3. List the types of stories for which this structure is suited.
   C. Nonlinear: Online reporting
      1. Describe the identifying characteristics of the online story
structure.
      2. Discuss the advantages of the online structure.
      3. List the types of stories for which this structure is suited.
   D. Application
      1. Organize your story/interview information  in Inverted Pyramid
structure.
      2. Reorganize your story/interview information into Timeliness
structure. 
      3. Present your story/interview information in Nonlinear structure.

VI. Organizing Story Elements and  Information Within a Structure
   A. Lead
      1. Explain the purpose of a story lead.
      2. List the basic questions journalists ask to determine which
elements should be included in a print, broadcast, and on-line lead.
      3. Identify three kinds of "hard news" lead.
      4. Identify three kinds of "soft news" lead. 
   B. Backup
      1. Explain the purpose of the lead backup.
      2. Describe the types of information contained in a backup.
   C. Nut Graf
      1. Explain the term "nut graf" and identify the types of stories in
which it is used.
      2. Describe the purpose of the "nut graf" and tell where it should
be located.
   D. Body   
      1. Explain the purpose of the body of a news story and list the
methods for mapping its order of development.
      2. Describe techniques for moving smoothly from one paragraph or
sequence to the next in the body of a news story.
      3. List and describe techniques for maintaining reader interest.
   E. Ending
      1. Explain the importance of the story ending.
      2. Describe seven types of story endings, and tell when each should
be used.
   F.  Story Adjuncts
      1. Define the term, “point-of-entry,” and tell where this may
occur.
      2. Evaluate three visual elements used to enhance reader, listener,
viewer understanding. 
      3. Explain the purpose and types of story headline.
   G. Application
      1. Write a hard news lead and backup for your story in Inverted
Pyramid style.         
      2. Revise your lead for a soft news story and add a “nut graf.”
      3. Rewrite your lead in broadcast style.
      4. Craft your lead as an online story summary.  
      5. Provide suggestions for visual elements to support your story.
      6. Write a headline for your story.  
   
VII. The Writing and Editing Process
   A. Writing and Revision
      1. Review basic story elements/structures.
      2. Describe basic writing tips for reporters.
      3. Follow the writing guidelines of the Associated Press style
guide.
      4. Practice standard proofreading/copy editing procedure and
symbols.
      5. Supply tips for revising and tightening news stories.
   B. Application
      1. Produce a news story for print, broadcast and online audiences
using appropriate focus, organizational and development techniques. 
      2. Revise and edit your story using appropriate proofreading/editing
procedure, to produce final copy.
      3. Peer critique a story written by another class member. 
      4. Use the peer critique and graded copy of your story to revise and
edit.

Stories, budgets, and in-class exercises: 45-55% of total grade
Quizzes, critiques, and timed writings:   30-40% of total grade
Attendance/Class Participation:           10-15% of total grade

Grading Scale: Students will be assigned a letter grade according to the
following scale:

90 - 100% = A
80 -  89% = B
70 -  79% = C
60 -  69% = D  
Below 60% = F

JOUR 122H

JOUR 125

• Title: Fundamentals of Advertising*
• Number: JOUR 125
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

Fundamentals of Advertising introduces the student to the contemporary advertising process. Research, planning, creativity, production and media scheduling are discussed, along with individual mediums and their forms, functions and roles in society. Major emphasis is placed on advertising and integrated marketing research, planning and creativity. 3 hrs. lecture/wk.

I. Contrast advertising and public relations
   A. Similarities
       1. Purpose
       2. Process  
   B. Differences 
       1. Message
       2. Placement
 
II. Trace the history and societal effects of Advertising, nationally and globally
   A. Examine distinguishing characteristics
       1. Preindustrial Age
       2. Industrial Age
       3. Postindustrial Age
       4. Global Interactive Age
       5. The Twenty-first Century
   B. Discuss Advertising’s relationship to the marketing process 
       1. Inform
       2. Persuade
       3. Remind

III. Explain the economic, social, and regulatory aspects of Advertising
   A. Describe the principles of free market economics
       1. Products
       2. Prices
       3. Competition
       4. Abundance Principle
   B. Discuss the social impact of Advertising
       1. Language
       2. Values
       3. Stereotyping
       4. Offensiveness
       5. Proliferation
       6. Deception/Manipulation
   C. Identify current regulatory agencies
       1. Federal
       2. State/Local
       3. Non-governmental

IV. Examine the components of the Advertising industry
   A. Identify major categories of Advertising media
       1. Print
       2. Electronic
       3. Digital /Interactive
       4. Out-of-Home
       5. Direct Mail
       6. Integrated Marketing Communications (IMC) 
   B. Describe the types of Advertisers in today’s market
       1. Local
       2. Regional
       3. National
       4. Transnational
       5. Global
   C. Categorize Advertising agencies according to geography and range of service
        1. Local
        2. Regional
        3. National
        4. Full-service
        5. Specialized 
        6. In-House
    D. Discuss the role of suppliers in the Advertising business
        1. Art/Design
        2. Printing
        3. Film/Video
        4. Research  
    E. Describe personnel roles and career opportunities within the Advertising field
        1. Account Management
        2. Research/Account Planning
        3. Media planning/buying
        4. Creative
        5. Production
        6. Traffic
        7. Production
        8. Traffic
    F. Explain Advertising agency compensation, client procurement, 
and factors affecting the client/agency relationship
        1. Commissions
        2. Markups
        3. Fees/Retainers
        4. Referral
        5. Presentation
        6. Networking/Community Relations
        7. Solicitation

V. Examine the development of an advertising/IMC campaign for a specific market 
   A. Explain market segmentation
       1. Consumer
       2. Business
       3. Government
   B. Discuss target market selection 
       1. Consumer behavior/Motivation
       2. Demographics
       3. Psychographics/VALS
       4. Family, societal and cultural influences
   C. Examine factors involved in matching products to markets
       1. Product concept
       2. Branding
       3. Packaging
       4. Positioning
       5. Marketing mix
   D. Discuss market development and advertising plans 
       1. Top-Down
       2. Bottom-Up
       3. Relationship Marketing/IMC
       4. Objectives
       5. Strategies 
       6. Allocating funds

VI. Examine creative strategy and process
   A. Examine the ingredients of effective advertising messages 
       1. Resonance
       2. Relevance 
       3. Advertising Pyramid
       4. Creative Pyramid
       5. “Big Idea”
   B. Identify the creative elements used in advertising
       1. Logo
       2. Trade Character/Icon
       3. Tagline
       4. Jingle
   C. Discuss copywriting for print media
       1. Headline
       2. Subheads
       3. Visuals
       4. Text block
   E. Discuss copywriting for digital interactive media 
       1. Web sites/Home Page/Sponsorship
       2. Banner/Button/Interstitial/Rich Text
       3. E-mail

VII. Examine the importance of media planning and buying in the 
advertising/marketing process
   A. Discuss the role of media in the marketing framework
       1. Audience objectives
       2. Message-Distribution objectives
       3. Reach 
       4. Frequency 
   B. Explain the factors involved in developing media strategy
       1. Markets
       2. Money
       3. Media
       4. Mechanics
       5. Methodology
   C. Discuss the factors involved in selecting/scheduling media vehicles
       1. Objectives
       2. Strategy
       3. Audiences 
       4. Cost
       5. Reach/Frequency 
   D. Examine three principle scheduling tactics
       1. Continuous
       2. Flighting
       3. Pulsing

VIII. Develop a comprehensive advertising/IMC plan for the Kansas City area. 
   A. Create a Project Proposal
       1. Consumer needs/wants
       2. Brand benefits
       3. Competition
   B. Conduct a SWOT Analysis
       1. Strengths
       2. Weaknesses
       3. Opportunities
       4. Threats 
   C. Develop a Marketing Plan
       1. Distribution plan
       2. Positioning strategy
       3. Pricing strategy
       4. Additional merchandising/IMC opportunities
   D. Construct a Media Plan
       1. Print
       2. Electronic
       3. Outdoor
       4. Transit
       5. Supplemental/specialty
   E. Produce Communication Vehicles
       1.Print Advertisement
       2. Radio Script/Spot
       3. Television Storyboard/Commercial
       4. Web Page

 A comprehensive advertising/IMC campaign.

 Grading Criteria:
   90 - 100% = A
   80 -  89% = B
   70 -  79% = C
   60 -  69% = D
   Below 60% = F

Point Summary:

Testing                         = 30-40% of grade
Assignments and Projects        = 40-60% of grade
Attendance/Participation        = 10-20% of grade

JOUR 125H

JOUR 127

• Title: Broadcasting and New Media*
• Number: JOUR 127
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

This course serves students interested in gaining knowledge or a career in the broadcast and emerging technologies field. Hands-on productions in the college?s student media facilities offer opportunities to gain experiences to further evaluate career choices. Class time includes discussion of trends and issues, including FCC regulations, ethics, ratings, and jobs. 3 hrs. lecture/wk.

I. History and Development of the Industry 
   A. Discuss technological media developments.
      1. Describe the history and growth of radio.
      2. Describe the history and growth of television.
      3. Identify the impact of cable television on the industry.
      4. Discuss the history and potential of the Internet.
         a. Social media.
         b. Educational media.
         c. Informational media.
      5. Provide insight into other forms of electronic media.
         a. Describe the growth of computers and satellites.
         b. Discuss the potential for future uses of electronic media.
   B. Analyze corporate use of electronic media.

II. The Electronic Media Industry Functions and Business Functions 
   A. Describe the hierarchy in a radio/TV facility.
      1. Identify management responsibilities.
      2. Distinguish financial necessities.
      3. Create programming ideas.
   B. Comprehend the role of Advertising.
      1. Describe financial and advertising practices used today.
      2. Discuss examples of ads and promotions.
      3. Identify controversial issues today and in the future.
   C. Discuss the importance of audience feedback.
      1. Describe the rating systems used today.
      2. Measure calculations of ratings and shares.
      3. Analyze qualitative vs. quantitative research.
   D. Analyze the future of the industry.
      1. Identify new trends in the business of electronic media.
      2. Analyze how consumers' use of electronic media may change over
time.

III. The Limits and Capabilities of Electronic Media
   A. Describe the controversies of emerging media.
   B. Explain the effects of corporate mergers and consolidations on the
industry.
   C. Analyze reasons for programming changes.
   D. Compare/contrast commercial and non-commercial formats.
 
IV. Employment Opportunities in Electronic Media
   A. Identify general management responsibilities.
   B. Describe the role of the finance, news, programming, engineering,
online and sales departments.
   C. Depict necessary qualities for job preparation.
   D. Identify new and potentially future positions in the industry.

V. Hands-on Experiences: Production Functions
   A. Describe the radio and television/video production studio setting.
   B. Describe the growth and purpose of the electromagnetic spectrum.
   C. Discuss the growth and changes in terrestrial, wire, microwave,
satellite Internet and wireless distribution.
   D. Participate in a hands-on basic radio production activity with ECAV
radio on campus.
   E. Participate in a basic hands-on television/video production activity
with JCAV-TV on campus.
 
VI. News and Entertainment
   A. Create programming ideas for a fragmenting audience.
   B. Evaluate differences in program formats/genres.
   C. Analyze news and informational programming.
   D. Clarify issues related to children's programming.
   E. Describe the controversies inherent in the merging of information
and entertainment into "infotainment".

VII. Future Electronic Media Professions
   A. Describe technological advancements that will produce opportunities
for consumer uses and career growth.
   B. List potential new careers in the industry.

VIII. Laws, Regulations and Ethical Decisions
   A. Describe the role of the Federal Communications Commission.
   B. Explain the roles of the Executive, Legislative and Judicial
branches in electronic and digital media.
   C. Discuss the First Amendment issues and controversies facing the
industry.
   D. Discuss the impact of copyright policies on the industry.
      1. Describe local, state and federal laws.
      2. Explain issues pertaining to regulations.
      3. List implications of infringement.
   E. List and discuss controversies related to ethical decision making.
   F. Identify the effects of social issues on the ethics of the
industry.
   G. Discuss potential future issues facing the industry.

Testing:                  30% - 50%
Projects/written work:    30% - 50%
Attendance/participation: 10% - 25%
 
 Grading Criteria:
 
 90 - 100% = A 
 80 -  89% = B
 70 -  79% = C
 60 -  69% = D
 Below 59% = F

JOUR 130

• Title: Principles of Public Relations*
• Number: JOUR 130
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

This course is intended to provide the student with an overview of the history, principles and real-life functions of public relations. Public relations is a rapidly growing field. The ability to communicate well with the public is essential in business, education, health care and numerous other fields. This course is designed to give students the background to develop their PR skills. 3 hrs. lecture/wk.

  I. Public Relations History
     A. Describe the beginnings of the business.
     B. Describe late American experience of the business.
     C. Demonstrate the rise of contemporary PR.
        1. The role of the Internet.
        2. Use of media convergence.

 II. The Role of Public Relations in Society, Business, and Government
     A. Interpret the relationship between management and public
relations.
     B. Relate the importance of public relations issues in public opinion
research.
     C. Describe communication theories used in public relations.
     D. Describe the importance of public opinion in public relations
practice.
     E. Relate the cross-training efforts of public relations and
marketing.
     F. Describe public relations practices in multicultural communities.
     G. Discuss the government’s role and practice of public relations.
     H. Discuss the part public relations plays in a consumer society.
     I. Describe the importance of public relations with an internal
audience.
     J. Explain persuasive strategies used to influence consumer
behavior.
     K. Describe how to handle public relations problems that arise from
the Internet.


III. Writing for the Media
     A. Describe the contents of a media kit.
     B. Produce written materials used in public relations practice.
     C. Present information based upon research and organization.
     D. Describe handling media situations under pressure.
     E. Practice utilizing public relations techniques with actual cases. 
   
     F. Make use of the Internet as a primary public relations tool.
     G. Produce media materials for business and non-profit uses.
     H. Implement issues management in crisis communications.
     I. Demonstrate use of all media, including newspapers, magazines, TV,
Internet, and new media in developing a cohesive PR campaign.

 IV. Ethics and the Law
     A  Describe ethical issues facing a public relations practitioner.
     B. Describe the importance of ethics, privacy, and copyright in the
PR field.
     C. Participate in ethical PR decision making.

Class participation = 10 - 30%
Exams               = 20 - 30% 
Written Work        = 20 - 50%
Term Project        = 10 - 30% 
TOTAL                100%

Grading Criteria: 
90 - 100% = A 
80 -  89% = B 
70 -  79% = C 
60 -  69% = D

JOUR 145

• Title: Photojournalism*
• Number: JOUR 145
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 6
• Lecture Hours:
• Other Hours: 6

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

This course is designed to meet the photographic needs of journalism students. It provides a journalistic approach to the concepts and application of photography for multi-media. Students will use cameras, computers and software, to master the issues, concepts, and constraints involved in creating imagers for a broad range of media. They will prepare and format digitized image files for storage and transmission, and print and Web-based reproduction. 6 hrs. integrated lecture lab/wk.

I. Terminology and Vocabulary of Photojournalism Technology
   A. Identify the basic vocabulary used in photojournalism.
   B. Define specific terms used in photojournalism.

II. Styles of Photojournalistic Coverage
   A. Differentiate between spot news and general news.
   B. Define a documentary project.
   C. Explain the characteristics of features, including:
      1. Picture stories.
      2. Environmental portrait.
      3. Event/society.
      4. Conceptual illustration.
   D. Describe the differences between posed and candid portraits.
   E. Explain the techniques of shooting sports.
      1. Getting sharp images.
      2. Using lenses.
      3. Lighting properly.
   F. Define and describe each type of photo illustration, including:
      1. Commentary.
      2. Editorial.
      3. Training/educational.
      4. Advertisement.
      5. Corporate report.
   G. Produce photojournalistic images for use in publications.
      1. Spot and general news.
      2. Features.
      3. Portraits.
      4. Sports.
   H. Write descriptive captions for story enhancement.
      1. Describe various caption writing styles.
      2. Learn the proper Associated Press formula for caption writing.
      3. Produce clearly written captions that answers the 5 W's and "H".

III. Technical Photographic Images
   A. Use photographic equipment and materials.
      1. Identify and discuss camera formats for various media.
      2. Describe the advantages and disadvantages of digital capture of
images.
      3. Describe lighting types and equipment, including:
         a. Available "natural" light.
         b. Hot lights (tungsten).
         c. Electronic flash/strobe.
   B. Apply basic lighting techniques.
      1. Use simple studio lighting for portraits.
         a. Main light: place highlights and determine shadows/direction.
         b. Fill light: measure and set lighting, ratio/contrast control.
         c. Back light: add form, increase background separation.
         d. Background light: set up and adjust.
      2. Control location lighting; enhance visible light.
         a. Use reflectors.
         b. Integrate fill flash.
   C. Choose appropriate optical lenses.
   D. Research and identify accessories, props, resources, models.

IV. Image Processing
   A. Apply image management and manipulation controls, using basic
Photoshop techniques, including:
      1. "Touch-up" defects/scratches, other minor flaws.
      2. Apply color corrections.
      3. Alter "reality" for illustration and discuss ethical concerns
related to those changes.
   B. Produce output images.
      1. Generate digital/electronic files.
         a. Complete Internet file transfer.
         b. Prepare for disk storage: hard drive; flash drive.
         c. Create files for Web page publication.
      2. Discuss digital color management.

V. Photo Story: Covering the Issues
   A. Develop an awareness of issue reporting.
   B. Describe the ingredients for in-depth reporting.
      1. Important issues.
      2. Time constraints.
      3. Displaying powerful images.
   C. Generate ideas.
   D. Create organization and research.
   E. Determine copy writing strategies.
   F. Analyze/consider color in the layout.
   G. Select composition and reproduction size.
   H. Determine resolution constraints (file size, DPI).
   I. Control dot gain.
 
VI. Video and Multimedia: the Photojournalist's New Frontier
   A. Describe the use of sound in telling a story.
      1. Audio recorders.
      2. Digital recorders.
      3. Microphones.
      4. Windscreens.
      5. Headphones.
      6. Natural sound.
   B. Identify interview photo possibilities.
   C. Employ basic interviewing strategies.
      1. Understand the benefit of follow-up questions.
      2. Recognize and master the basics of script writing.
   D. Describe ways to edit images for a slide show or gallery.
      1. Pacing the images.
      2. Marrying images, sound, and text.
   E. Master basic operation of a video camera.
      1. Auto focus.
      2. Manual focus.
      3. Consistent color.
      4. Panning and zooming.
      5. Dollying.
   F. "Capture" still frames from a video camera.
   G. Describe the image transfer process from camera to computer.
      1. Name your clips.
      2. Name your bins.

VII. Legal and Ethical Issues
   A. Explain the principles of the First Amendment.
   B. Describe the concepts of libel and prior restraint.
   C. Differentiate between invasion of privacy vs. "right to know".
   D. Describe the laws with regard to public figures vs. private
individuals.
   E. Determine when self-censorship is effective.
   F. Describe when the altering of photographic images goes too far.
   G. Discuss the concept of pictures not duplicating reality.
   H. Describe ethical issues and matters of "taste" and "sensitivity".
      1. Bias and "political correctness".
      2. Representations of religion, race, gender, age, sexual
orientation.
   I. Discuss the concept of "Truth"--retouching, digital manipulations
and what is acceptable.
   J. Describe the proper use of photo releases, identification of
individuals in photos, images of minors.

VIII. Contract Negotiation
   A. Describe the purpose/relevance of the assignment.
   B. Determine workable deadlines.
   C. Describe photographer's rights.
   D. Adhere to copyright laws.

IX. Professional Photojournalism
   A. Identify and research communication markets that publish images.
      1. Stock agencies.
      2. Newspapers.
      3. Magazines.
      4. Web sites.
      5. Online publications.
      6. Advertising.
   B. List procedures for developing a portfolio.
   C. Describe ways to work with reporters and editors.

Testing: 10-25% 
Assignments: 40-75% 
Final Project or Portfolio: 10-25% 
 
A= 90-100% 
B=80-89% 
C=70-79% 
D=60-69% 
F-0-59%

JOUR 202

• Title: Broadcast Performance*
• Number: JOUR 202
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

Students will learn how to improve their speaking voices and body language as well as the techniques necessary to effectively communicate messages through basic announcing skills. Interviewing, radio and television news, and commercial announcing are some of the topics covered in this course, which will allow students to polish their skills through performances in the college's television studio and on campus media. 3 hrs. lecture/wk.

I. Voice Quality, Pronunciation and Articulation
   A. Discover the importance of voice improvement.
   B. Apply strategies for improving speech personality.
   C. Relate the causes of mispronunciation.
   D. Debate the controversy over Standard American English.

II. The Announcer as a Communicator
   A. Display the skills of an effective announcer.
   B. Practice interpreting a variety of copy.
   C. Analyze mood and purpose in copy.
   D. Determine effective copy marking.
   E. Verify meaning and pronunciation.
   F. Convey interest in the material.

III. Building Skills for Effective Announcing
   A. Illustrate how our language changes.
   B. Explain the use of politically correct language.
   C. Describe nonstandard expressions and usage.
   D. Create effective audience rapport.
   E. Display proper microphone and camera consciousness.
   F. Exhibit proper preparation for a performance.

IV. Communicating With Your Audience
   A. Deliver ad lib announcements.
   B. Evaluate radio and television performances.
   C. Practice vocal techniques and personalities.

V. The Art of the Interview
   A. Relate the characteristics of an interview show.
   B. Develop critical interviewing techniques.
   C. Describe the components of a successful interview.
   D. Conduct on-air interviews.

VI. Covering Sports
   A. Exhibit the use of sports terminology used in athletic events.
   B. Practice calling sports games and events.

VII. Writing for the Performance
   A. Produce scripts in the proper format for radio and TV/video
programming.
   B. Describe effective news writing style aimed at a specific audience.
   C. Explain the importance of proper editing of a broadcast script.

VIII. The Live Shot
   A. Utilize practical skills for reporting events live.
   B. Describe the relationship between the performer and camera
operator/audio engineer.
   C. List required performance techniques of a reporter on a live shot.
   D. Discuss the importance of speaking appropriately to your audience
through the microphone/camera lens.

IX. Developing the News Package
   A. Perform basic hand-held camera operation.
   B. Display knowledge of proper microphone usage.
   C. Describe the importance of “telling the story” within a news
package’s time constraints.
   D. Perform basic editing skills for a news package.

X. Self-Improvement and Career Guidance
   A. Discover tools necessary for your career.
   B. Develop resumes for broadcast careers.
   C. Learn skills to survive career changes.

Radio and Television Performances and Written Work: 60-80% of course
grade
Quizzes: 10-30% of course grade
                100%

Grading Criteria:
90 - 100% = A
80 -  89% = B
70 -  79% = C
60 -  69% = D
 0 -  59% = F

JOUR 207

• Title: Radio Production*
• Number: JOUR 207
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

This course provides students with the fundamentals of Internet radio production. The goal is to teach students basic techniques in audio console functions, program formats, and editing using computer software. Writing, producing, and performing are included. Students will gain hands-on experience through exposure to the campus radio station, ECAV. 3 hrs. lecture/wk.

I. Modern Radio Basics
   A. Describe radio formats.
   B. Discuss target audiences.
   C. Identify the differences between terrestrial and satellite
technology.
   D. Describe the differences between commercial and noncommercial
radio.

II. The Console
   A. Perform console functions.
      1. Amplification.
      2. Routing.
      3. Mixing.
      4. Patching.
   B. Discover the differences between analog and digital consoles.

III. Recording and Playback Devices
   A. Discuss the differences between using various devices.
      1. Compact discs.
      2. Digital devices.
      3. Automation.
      4. Tracking.
   B. Practice using recording and playback devices.
   C. Describe the uses of microphones in creating sound.
      1. Illustrate how microphones work.
      2. Discuss the pickup patterns of various microphones.
         a. Hand-held.
         b. Studio, mounted.
         c. Headset.
         d. Lavalier.
         e. Shotgun.

IV. Electronic Editing
   A. Practice editing techniques. 
      1. Edit a sound file.
      2. Mark edit points.
      3. Demonstrate the purpose of looping.
      4. Illustrate proper dubbing.

V. Recorded Program Production
   A. Describe the differences between recorded versus live production.
   B. Describe the layout of a production studio.
   C. Discuss sources of music.
   D. Practice recording your voice.
   E. Experience using sound effects.

VI. Live, On-Air Production
   A. Describe a typical air shift.
   B. Produce a typical schedule.
   C. Perform using appropriate announcing style.
   D. Demonstrate the blending of sound sources.
   E. Create a plan, in advance, for online services.

VII. Using the Computer in Radio Production
   A. Practice basic broadcast techniques using a computer.
   B. Demonstrate computer-generated effects.
   C. Produce content using computer-assisted editing techniques.

VIII. Performance Techniques
   A. Describe how performance elements support a theme.
   B. Utilize performance elements.
      1. Voice quality.
      2. Timing and pace.
      3. Write copy for effective announcing.
   C. Practice dramatic elements in a production.
      1. Action.
      2. Dialogue.
      3. Setting the tone and plot.
      4. Producing conflict, suspense, and humor.

IX. Commercial and Public Service Announcements
   A. Write commercials.
   B. Produce commercials.
   C. Announce commercials.

X. News Production
   A. Practice news gathering.
   B. Demonstrate effective news writing.
   C. Utilize "active voice" in news preparation.

XI. Talk Shows
   A. Demonstrate proper techniques for interviewing.
   B. Demonstrate effective use of actualities.

XII. Remote and Sports Production
   A. Describe equipment used in remote productions.
   B. Demonstrate techniques for preparing the site.
   C. Practice producing a sports remote.

XIII. Internet Radio
   A. Describe the differences between broadcast and Internet radio.
   B. Demonstrate techniques for Internet radio production.

10 to 30% of grade Examinations
10 to 20% of grade Attendance
60 to 80% of grade Projects/Assignments
Total 100%

Grade Criteria:
A = 90-100%
B = 80-89%
C = 70-79%
D = 60-69%
F = 0-59%

JOUR 222

• Title: Advanced Reporting*
• Number: JOUR 222
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 122

Description:

This course is designed to sharpen the discernment, critical thinking and writing skills of student journalists. Specific English language rules and principles plus AP news writing style will be emphasized in the production of incisive, well-defined features, profiles, reviews, editorials and personal columns. Professional writings in various media will be examined and critiqued. Class members will have the opportunity to participate in hands-on video shooting and editing of a news story package. Students will gain additional experience by participating in news events, as well as interacting with area media professionals. 3 hrs. lecture/wk.

I. Storytelling Techniques
   A. Story structure
      1. Recognize the elements and patterns of story structures.
including the Inverted Pyramid, Hourglass, List and Section Technique.
      2. Select and implement the appropriate structure for specific story
elements.
   B. Narrative/descriptive strategies
      1. Recognize and avoid redundancy, excessive use of adjectives and
unnecessary physical description.
      2. Identify and revise offensive references, including sexist and
racist descriptions.
      3. Incorporate appropriate analogies and similes, strong, active
verbs and specific, concrete nouns.
      4. Include sensory images and dialogue where appropriate.
      5. Engage the reader in the story opening by setting the scene,
establishing a dominant tone or foreshadowing forthcoming events.

II. Revising stories 
   A. Sharpening the focus
      1. Limit the content of the story idea to fit copy space available.
      2. Select the specific angle, and eliminate irrelevant detail.
   B. Brevity
      1. Avoid repetition, redundancy and windy phrases.
      2. Eliminate transitive verbs and relative clauses to reduce
wordiness and passive constructions.
      3. Combine sentences to reduce word count and improve flow.
      4. Reduce unnecessary explanations (telling).
   C. Clarity and concreteness
      1. Organize story information to improve clarity and coherence.   
      2. Add specific, concrete details, including statistics, testimony
and eyewitness accounts
      3. Insert transitions to connect ideas and details and to signal
change.

III. Feature and Specialty Stories  
   A. Finding a focus
      1. List the elements of hard news stories that can be transformed
into features and specialty stories.
      2. Examine story elements to identify a unifying theme.
   B. Determining point of view
      1. Evaluate the characters, plot, pivotal moments and facts that add
drama to the event.
      2. Determine which elements will involve the reader in the story
experience.
   C. Gathering and organizing essential detail
      1. Compile story detail in meaningful units.
      2. Arrange detail according to the laws of progressive reader
involvement.
   D. Application
      1. Using appropriate news gathering methods and the specific
structure of a feature or specialty story, create a news story.
      2. Revise and edit to produce final copy.

IV. Profiles 
   A. Selecting a subject
      1. Identify noteworthy individuals, institutions, events and
situations.
      2. Apply the nut graph principle to determine reader interest,
involvement, and overall story significance/impact.
   B. Developing the theme
      1. Identify the unifying angle that makes the subject newsworthy and
ties the subject matter together.
      2. Apply methods to analyze material and discover patterns, decisive
moments, and turning points in the life/history of the
individual/organization.
   C. Organizing material
      1. Use anecdote, description or narration to set the scene, develop
the lead and draw the reader into the story.
      2. Use concept blocking, time frames or chronology to develop the
body of the profile.
      3. Use an appropriate kicker (quote, circle or future action) to end
the story and fix the profile in the mind of the reader.
   D. Application
      1. Using appropriate news gathering methods and the specific
structure of a profile, create a news story.
      2. Revise and edit to produce final copy.

 V. Editorial and Column Writing
   A. Determining editorial subject and purpose
      1. Determine the need for elucidation, commentary, argument,
proposal or speculation in terms of reader interest, relevance and
usefulness.
      2. Examine alternative presentation styles: informative,
explanatory, persuasive, sarcasm, humor.
      3. Determine editorial purpose and approach.
   B. Crafting the editorial message
      1. List and describe the tenets of sound argumentation, persuasion,
presentation.
      2. Determine editorial voice and tone.
      3. Examine and respond to opposing views/arguments.
      4. Present and argue the point via the logical progression of facts
using metaphor,   analogy and anecdote where appropriate.
      5. Close the appeal with statement of resolution.
   C. Crafting the personal column
      1. Compare and contrast the presentation of opinion through
editorial and column writing.
      2. List and describe advantages of expressing opinion via a personal
column.
      3. List and describe the roles assumed by column writers.
   D. Application
      1. Using the appropriate purpose and methods of argumentation,
persuasion and presentation, create an editorial or personal column.
      2. Revise and edit to produce final copy.

VI. Review Writing 
   A. Describe the elements of review writing.
      1. Illustrate story structure.
      2. Examine a balance of reporting and opinion.
      3. Exhibit an awareness of biases.
      4. Produce a story using objectivity.
   B. Discuss the basic ingredient of an effective review.
      1. Describe the review’s main point.
      2. Evaluate the theme.
      3. Provide details.
      4. Provide balance.
   C. List the types of reviewers.
      1. Previewer.
      2. Reviewer.
      3. Critic.
      4. Standard bearer.

VII. Online Reporting 
   A. Describe the differences between online readers and traditional
media readers.
   B. List “micro-content” utilized for online reporting.
      1. Headlines
      2. Blurbs
      3. Briefs
   C. Produce stories using online techniques.
      1. Graphics
      2. Photos
      3. Bullet points
      4. Video
      5. Audio

VIII. TV/Video News Writing 
   A. Describe the differences between writing for broadcast/video and
writing for print media.
   B. Illustrate the procedures for developing a news package for
broadcast/video.
      1. Format a script.
      2. Produce the “teaser”.
      3. Structure the story.
   C. Produce a TV/Video news package.
      1. Learn camera operation.
      2. Exhibit knowledge of using basic accessory equipment.
      3. Produce effective lighting and audio of subjects.
      4. Perform standups and voiceovers.
      5. Perform basic non-linear editing of the story.
      6. Discuss lessons learned and problem solving issues.
               
IX. Ethics, Accuracy and Libel
   A. Individual values
      1. Investigate and assess the common conflicts encountered by
journalists.
      2. Differentiate between an ethical dilemma and ethical lapse.
   B. The importance of accuracy
      1. List and define the three cardinal principles of reporting.
      2. List and define the basic steps in collecting and checking
information, including the reliability of sources.
      3. List and define the procedural safeguards for accuracy, including
verification of facts and quotations, and corroboration of critical
information.
   C. Recognizing and avoiding libel
      1. Identify and describe the four elements of libel.
      2. Identify and describe primary and secondary libel defenses.    
      3. Identify and describe the related elements of unreasonable
intrusion and harassment.
      4. Identify and describe landmark libel cases in the United States.
      5. Identify and describe multicultural issues in journalism,
including stereotypes, loaded words, identification of minorities, people
with disabilities and gender differences.
   D. Application
      1. Read and evaluate class assignments and stories in the local
press in terms of ethical, accuracy and libel considerations.
      2. Revise and edit for compliance with the principles of sound
journalism.

Grading: All work is graded on a point system and computed into
percentages. The final grade is based on the percentage of total points
earned at semester’s end.

Criteria: Complete, concrete, correct and clear writing is a major goal of
each project assigned. In addition, incorporation of the elements and
characteristics of each style of news story will be evaluated.

Grading Criteria: 
 90 - 100% = A
 80 -  89% = B
 70 -  79% = C
 60 -  69% = D
 Below 60% = F

Point Summary: 
 Written assignments      = 40% - 70% of grade
 Quizzes                  = 10% - 20% of grade
 Attendance/participation = 10% - 20% of grade

JOUR 225

• Title: Promotional Writing*
• Number: JOUR 225
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 125 or JOUR 130

Description:

Students will study copywriting for promotional purposes, starting with an understanding of the target audience. Emphasis is on writing ads for print, radio and television; direct mail and direct response; the web; and new genres. 3 hrs. lecture/wk.

I. Researching the Ad
   A. Explain the value of creative strategy in advertising's mission of
informing, explaining and reminding.
   B. Explain the value to advertising strategy of knowing the target
audience, product concept, communications media and message strategy.
      1. Explain the purpose of researching and understanding the
product.
      2. Explain the purpose of researching and understanding the
marketplace.
      3. Explain the purpose of researching and understanding the
consumer, including what makes a consumer act.

II. Developing Advertising Strategies
   A. Define strategic approaches for producing a product-oriented or
consumer-oriented ad.
   B. Explain the differences between rational and emotional appeals and
describe the value of each in communicating specific messages.
   C. Explain the importance of stressing benefits, not features, in
advertising.

III. Developing a Creative Brief
   A. Describe the importance of creative briefs to the development of an
ad.
   B. Illustrate how to create such a brief.

IV. Writing Advertisements for Print
   A. Understand the importance of thinking in words and pictures.
      1. Explain the value of an advertising layout in the print process.
      2. List and describe elements of print advertisement.
      3. List and explain the purposes of a visual image in an ad.
      4. Differentiate between illustration and photography and explain
the advantages of each in print advertising.
      5. List and describe formats of advertising design.
      6. List and describe rules of advertising design and explain why
each is important.
   B. Explain how headlines are written.
      1. List and explain the functions of a headline.
      2. List and describe different types of headlines.
      3. Explain the purpose of a subhead.
      4. Explain the use of a slogan, tagline and logo in print
advertising.
   C. List and explain functions of advertising body copy.
      1. Explain the points for writing effective body copy.
      2. Describe styles of body copy.
      3. Explain the importance of voice in writing ad copy.
      4. Describe the importance of style in writing ad copy.
      5. Develop various tools and techniques to use when writing ad
copy.
      6. Explain the value of the Unique Selling Proposition in
advertising copywriting.
   D. Copyediting
      1. Explain the purpose and value of copyediting in the writing
process.

V. Writing for Broadcast Media
   A. Radio
      1. List and explain characteristics of radio as a communication
medium.
      2. List and explain production formats.
      3. List and explain guidelines for creating effective radio copy.
      4. Explain the purpose and use of a script in communicating
information via radio.
      5. List and describe elements involved in radio script formatting.
   B. Television
      1. List and explain characteristics of television as a
communications medium.
      2. List and explain production formats.
      3. Describe the use of the storyboard in communicating information
via television.
      4. List and describe elements involved in storyboard formatting.
      5. Explain the importance of tying audio to video in television
production and communication.

VI. Writing for Direct Mail/Direct Response
   A. Define direct response publishing and list the objectives it
fulfills.
   B. Differentiate between direct mail and direct response
marketing/advertising and explain the purpose of each.
   C. Explain the value of direct publishing/marketing as a part of
integrated marketing communications.
   D. List and describe types of direct response publishing and explain
the type of writing required by each, including catalogs.
   E. List and describe techniques used by direct response writers.
   F. List and describe the types of direct mail publications.
   G. List and describe the elements of a direct mail package and explain
the importance of each.
   H. List and describe special techniques used by direct mail writers.

VII. Writing Online Advertising
   A. Explain the importance of organizing the web site for promotional
purposes.
   B. Explain the elements of writing promotional material for the web.
   C. List and explain various types of online advertising.

VII. Writing Other Genres of Advertising
   A. Understand the techniques for writing outdoor advertising.
   B. Understand the use of guerilla marketing techniques.

IX. Understanding Legal Considerations and How They Affect Copywriting
   A. Explain federal regulations regarding advertising.
   B. Explain what constitutes deceptive advertising.
   C. Explain what must be considered when writing comparative
advertising.
   D. Describe how copyright and privacy law affect advertising.
   E. Describe the ethics of advertising.
     

Students will be evaluated on the basis of attendance,
homework/classwork writing assignments, quizzes and a final project.

 A. Evaluation:
    Project       15% of grade
    Tests         15% of grade
    Discussion     5% of grade
    Attendance     5% of grade
    Assignments   60% of grade
                  100%
 B. Grading Scale: 
    90 - 100% = A
    80 -  89% = B
    70 -  79% = C
    60 -  69% = D
    Below 60% = F

JOUR 227

• Title: Basic Video Production*
• Number: JOUR 227
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites or corequisites: RDG 126 or College Reading Readiness

Description:

This course provides students with the fundamentals of video production. The goal is to teach students basic video techniques. Topics covered include technology, lighting, camera operations, audio and editing. Students will gain hands-on experience in the college's Media Production Services Department. 3 hrs. lecture/wk.

I. The Television Production Process
   A. Learn the basic television system.
      1. Describe NTSC/HDTV/Compression technology.
      2. Compare the principles of TV scanning.
      3. Ascertain the elements of the video signal.
   B. Depict production elements in the TV field.
      1. Operate the camera.
      2. Produce lighting for indoor and outdoor work.
      3. Produce audio for indoor and outdoor work.
      4. Summarize the basics of videotape recording.
      5. Practice using the switcher.
      6. Produce a program via post-production editing.
      7. Practice using special effects techniques.
   C. Study basic computer technology.
      1. List parts of the computer.
      2. Describe computer interfacing with the TV system.

II. Production and Personnel
   A. Describe the duties of technical personnel.
   B. Describe the duties of non-technical personnel.
   C. Locate elements found in the studio.
   D. Practice with equipment in the control room.

III. Audio Production
   A. Study the fundamentals of audio production.
   B. Practice equipment used in audio production.
      1. Utilize microphones used in production in the field and the
studio.
   C. Participate in production techniques.
      1. Conduct live recording and mixing.
      2. Conduct in-studio recording and mixing.
      3. Conduct post-production recording and mixing.

IV. Video Recording and Storage Systems
   A. Study the fundamentals of video recording and storage.
   B. Explain the various equipment used in video and storage.
      1. Practice with tape systems.
      2. Apply knowledge during field use.
      3. Apply knowledge during studio use.
   C. Learn disc-based recording systems.
      1. Practice with non-linear equipment.
      2. Practice with storage systems equipment.

V. Camera Operation and Shot Composition
   A. Determine basic camera do’s and don’ts.
      1. Practice types of camera movement.
      2. Relate understanding of camera perspectives.
   B. Explore various camera accessories.
      1. Demonstrate tripod usage.
      2. Demonstrate understanding of record formats.
      3. Practice using various lenses.

VI. Producing the Show
   A. Conceptualize the pre-production planning process.
   B. Demonstrate how to direct a show.
      1. Produce a single-camera show.
      2. Produce a multi-camera show.
   C. Explain the director’s roles in production.

VII. Editing a Videotaped Show
   A. Describe the methods of editing.
      1. Work with time-code equipment.
      2. Produce linear-edited programming.
      3. Produce non-linear-edited programming.
   B. Describe system timing and phasing.
   C. Perform A&B-roll editing.

1. Unit quizzes:                 25% of course grade
2. TV productions and projects:  75% of course grade
                                 100%

Grading Criteria:

90 - 100% = A
80 -  89% = B
70 -  79% = C
60 -  69% = D

JOUR 242

• Title: Advanced Broadcast Performance: TV*
• Number: JOUR 242
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 202

Description:

Students will produce news, feature, sports, and interview programming for airing on the college's cable station, video server, and social networks. The development of news stories will be included in hands-on activities throughout the course. Learning composure, focus, and detail in a team information-gathering operation will be emphasized. 3 hrs. lecture/wk.

I. Vocal Presentation Ability
   A. Display vocal performance proficiency
   B. Practice effective use of Standard American English
   C. Verbalize using strong grammar skills 

II. Communicating as a TV Announcer
   A. Exhibit professional announcing skills
   B. Utilize microphone technology appropriately
   C. Apply interpretation techniques to a variety of copy
   D. Relate meaning and interest to acquired news and information
   E. Convey interest in campus news and activities
   F. Develop acceptable pronunciation skills
   G. Display proper microphone usage and camera consciousness
   H. Display appropriate on-camera body language

III. Writing and Research
   A. Develop broadcast news gathering and reporting skills
   B. Create tv news stories appropriate to campus audience
   C. Manage time and resources on campus
   D. Exhibit required preparation for newscast and interview performing
   E. Evaluate news story structure and relate information in through
script and visual image
   F. Utilize the world wide web for advanced story development
   G. Produce stories that are accurate, balanced, fair
   H. Collaborate as a team with classmates and peers on television
projects

IV. Performance and the Audience
   A. Develop hones and supportive interpersonal communication skills with
classmates and peers in the newsroom environment
   B. Evaluate professional tv reporting and collaborate with
professionals in the tv news business
   C. Create self evaluations to improve performance skills.
   
V. Interviews:  On and Off Air
   A. Arrange and conduct interviews for news or feature reporting
   B. Develop proficient interviewing skills
   C. Evaluate interviewing procedures and processes
   D. Describe the types of interviews for television
   E. Prepare research materials for interviews
   F. Dress appropriately for interview situations

VI. Developing the Newscast
   A. Display understanding of news value and news criteria
   B. Produce camera-ready Teleprompter copy
   C. Produce effective scripts and props for on-camera use
   D. Prepare for last-minute on-air issues as a reporter or anchor

VII. Ethics and Legal Issues
   A. Learn the codes of ethical standards
   B. Relate sensationalism vs. newsworthiness
   C. Demonstrate understanding of libel and slander laws
   D. Maintain standards of confidentiality when necessary
   E. Demonstrate knowledge of copyright and “fair-use” laws

VIII. Career Consideration and Guidance
   A. Produce a video/demo resume for career advancement
   B. Realize opportunities and obstacles in the tv broadcast industry
   C. Display self-reliance in community and professional contact
development
   D. Display initiative by applying for an internship
   E. Describe the relevance of motivation and networking in hands-on
internships

Examinations          10 - 20% of grade
Projects/Assignments  80 - 90%of grade
Total                100%

Grade Criteria:
  A = 90 – 100%    
  B = 80 –  89%  
  C = 70 –  79%  
  D = 60 -  69%  
  F =  0 –  59%    

JOUR 247

• Title: Advanced Video Production*
• Number: JOUR 247
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 227

Description:

Students will direct, produce, and edit programming for distribution via the college's media outlets. Students will develop the technical skills involved in both studio production and field production as well as advanced skills in camera operations, multi-camera directing, lighting, audio production, and graphics. 3 hrs. lecture/wk.

I. Video Production Terminology
   A. Describe technical terms used in the industry.
   B. Describe production terms used in the industry.
   C. Demonstrate the function of all video equipment used in studio and
field productions
   D. Identify and define the responsibilities of each member of a studio
production crew.

II. Camera Techniques
   A. Identify and display effective use of studio cameras.
   B. Identify and display effective use of hand-held cameras.
   C. Create shots effects using switches on cameras.

III. Lighting Techniques
   A. Exhibit knowledge and use of studio lighting instruments.
   B. Exhibit knowledge and use of field lighting instruments.
   C. Evaluate and fix light intensity, lamps, and color media.
   D. Demonstrate knowledge of proper lighting techniques.
   E. Differentiate between various balancing intensities.

IV. Switching Techniques
   A. Demonstrate basic switcher functions.
   B. Evaluate and demonstrate switcher layout.
   C. Perform basic and creative switcher operation.
   D. Relate the differences between switcher types and functions.
   E. Demonstrate audio production skills using switcher.

V. Program Production
   A. Develop preproduction planning skills.
      1. Generate programming ideas
      2. Present proposals
      3. Write scripts
   B. Develop program coordination skills.
      1. Work with co-workers and talent
      2. Relate understanding of facility operations
      3. Create and maintain program and crew schedules

VI. The Director in Preproduction
   A. Convey and develop the director’s roles.
   B. Coordinate preproduction activities.
   C. Develop and manage a support staff for studio and field
productions.

VII. Digital Video Effects
   A. Produce intros/outros/promos using graphic effects technology.
   B. Create effects programming that brings out interest in show
production.
   C. Enhance productions through graphic effects.

VIII. Collaboration Skills with Production Personnel
   A. Communicate effectively with production (non-technical) personnel.
   B. Collaborate and work professionally with technical personnel and
crew.
   C. Collaborate and maintain interpersonal relationships with television
talent.

IX. Studio Production
   A. Demonstrate multi-camera studio directing.
      1. Practice directing from the control room
      2. Plan and coordinate rehearsals
      3. Schedule a timeline
      4. Demonstrate techniques for directing the show
   B. Apply skills necessary to control the clock
   C. Demonstrate single-camera directing.

X. Ethics and Legal Issues
   A. List the industry codes of ethical standards.
   B. Explain libel and slander in video production and editing.
   C. Maintain standards of confidentiality.

XI. Career Consideration
   A. Produce a video resume for career guidance.
   B. Identify opportunities and obstacles in the video production field.
   C. Display self reliance in community and professional contact
development.

Examinations          15% of grade
Projects/Assignments  60% of grade
Final Project         25% of course grade
 Total                100%


Grade Criteria:
  A = 90 – 100%    
  B = 80 –  89%  
  C = 70 –  79%  
  D = 60 -  69%  
  F =  0 –  59%  

JOUR 252

• Title: Advanced Broadcast Performance II: TV*
• Number: JOUR 252
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 242

Description:

This course builds upon the skills learned in the Advanced Broadcast Performance course. Students will produce news, features, sports, and interview programming for airing on the college's cable station, video server, and social networks. The development of news packages, event reporting, and extended coverage of campus events will be included in hands-on activities throughout the course. Learning composure, focus, and detail in a team information-gathering operation will be emphasized. 3 hrs. lecture/wk.

I. Vocal Presentation Ability
   A. Display vocal performance proficiency
   B. Apply strategies of a strong vocal personality
   C. Practice effective use of Standard American English
   D. Verbalize using strong grammar skills

II. Communicating as a TV Reporter/Announcer
   A. Exhibit professional reporting and announcing skills
   B. Apply interpretation techniques to a variety of copy
   C. Utilize microphone technology appropriately
   D. Relate meaning and interest to acquired news and information
   E. Maintain professional interpersonal skills with the JCCC campus
community
   F. Convey interest in campus news and activities
   G. Demonstrate acceptable pronunciation skills
   H. Display proper microphone usage and camera consciousness
   I. Display appropriate on-camera body language

III. Writing and Research: Story Commitment
   A. Develop broadcast news gathering and reporting skills in person and
using computers
   B. Create tv news stories appropriate to campus audience in broadcast
style
   C. Manage time and production team schedules on campus
   D. Exhibit required preparation for and interview performing 
   E. Evaluate news story structure and relate information in through
script sequencing and visual composition
   F. Discover various methods of researching campus news and activities
   G. Utilize the world wide web for advanced story research
   H. Produce stories that are accurate, balanced, fair
   I. Collaborate as a team with classmates and production peers on
television projects

IV. Performance and the Audience
   A. Develop honest and supportive interpersonal communication
relationships with classmates in the newsroom environment
   B. Evaluate professional tv reporting and collaborate with
professionals in the tv news business
   C. Create self-evaluations to improve performance skills

V. Interviews: On and Off Air
   A. Arrange and conduct interviews for news or feature reporting
   B. Develop proficient interviewing skills
   C. Evaluate interviewing procedures and processes
   D. Describe the types of interviews for television
   E. Prepare research materials for interviews
   F. Exhibit control of the interview
   G. Conduct well-structured broadcast interviews
   H. Dress appropriately for interview situations

VI. Developing the Newscast/Program
   A. Display understanding of news value and news criteria
   B. Produce camera-ready Teleprompter copy
   C. Produce effective scripts and props for on-camera use
   D. Prepare for last-minute on-air issues as a reporter or anchor
   E. Develop sources for acquiring information for news or sports
   F. Exhibit enthusiasm for covering news or sports
      1. Play by play
      2. Color commentary
   G. Demonstrate presentation techniques for feature stories
   H. Display adlibbing qualities
   I. Exhibit skills for other types of performances, including weather
casting and infomercials
   J. Prepare for last-minute on-air issues as a reporter or anchor
   K. Demonstrate skills of effective Teleprompter operation
   L. Predict strategies to use for last-minute issues that may arise
   M. Exhibit qualities of the news team

VII. Ethics and Legal Issues
   A. Learn the codes of ethical standards
   B. Demonstrate understanding of libel and slander laws
   C. Relate sensationalism vs. newsworthiness
   D. Maintain standards of confidentiality when necessary
   E. Demonstrate knowledge of copyright and "fair use" laws

VIII. Career Consideration and Guidance
   A. Produce a video/demo resume for career advancement
   B. Realize opportunities and obstacles in the tv broadcast industry
   C. Display self-reliance in community and professional contact
development
   D. Display initiative by applying for an internship
   E. Describe the relevance of motivation and networking in hands-on
internships

Assignments      10-20% of grade
Package Projects 80-90% of grade
Total            100%

Grade Criteria:
A = 90 - 100%
B = 80 -  89%
C = 70 -  79%
D = 60 -  69%
F =  0 -  59%

JOUR 257

• Title: Advanced Video Production II*
• Number: JOUR 257
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 247

Description:

This course builds upon the Advanced Video Production course. Students will direct, produce, and edit programming for distribution via the college's media outlets. They will enhance their advanced technical skills involved in both studio production and field production as well as advanced skills in camera operations, multi-camera directing, lighting, audio production, and graphics. The development of writing for media programming will also be emphasized. 3 hrs. lecture/wk.

I. Video Production Terminology
   A. Describe technical terms used in the industry.
   B. Describe production terms used in the industry.
   C. Demonstrate the function of all video equipment used in studio and
field productions.
   D. Identify and define the responsibilities of each member of a studio
production crew.
   E. Utilize terminology during the production of studio and field work.

II. Camera Techniques
   A. Identify and display effective use of studio cameras.
   B. Identify and display effective use of hand-held cameras.
   C. Create shots effects using switches on cameras.
   D. Demonstrate advanced camera techniques through practice with
on-camera performers.

III. Lighting Techniques
   A. Exhibit knowledge and use of studio lighting instruments.
   B. Exhibit knowledge and use of field lighting instruments.
   C. Evaluate and fix light intensity, lamps, and color media.
   D. Demonstrate knowledge of proper lighting techniques.
   E. Differentiate between various balancing intensities.
   F. Collaborate with peers to produce proper lighting in various campus
locations.

IV. Audio Techniques
   A. Demonstrate use of proper audio equipment during studio and field
productions.
   B. Display professionalism in determining audio levels for a variety of
production situations.
   C. Perform audio editing and audio enhancement skills to improve aural
studio and field production work.

V. Switching Techniques
   A. Demonstrate advanced switcher functions.
   B. Evaluate and demonstrate switcher layout.
   C. Perform advanced and creative switcher operation.
   D. Relate the differences between switcher types and functions.
   E. Demonstrate audio production skills using switcher.
   F. Using the switcher, produce a program segment.

VI. Program Production
   A. Develop preproduction planning skills.
      1. Generate programming ideas.
      2. Present proposals and program material in proper written form and
style.
      3. Collaborate on scripts with on-camera performers.
   B. Develop program coordination skills.
      1. Work with co-workers and talent.
      2. Demonstrate understanding of facility operations during
production segments.
      3. Create and maintain program and crew schedules.
      4. Manage a program segment with producers and performers.

VII. The Director in Preproduction
   A. Convey and develop the director's roles.
   B. Coordinate preproduction activities.
   C. Develop and manage a support staff for studio and field
productions.
   D. Collaborate with performance talent during preparation of program
segments.

VIII. Digital Video Effects
   A. Produce intro/outros/promos using graphic effects technology.
   B. Create effects programming that brings out interest in show
production.
   C. Enhance productions through graphic effects.
   D. Assist other video production students in the production of digital
video effects.

IX. Collaboration Skills with Production Personnel
   A. Communicate effectively with production (non-technical) personnel.
   B. Collaborate and work professionally with technical personnel and
crew.
   C. Collaborate and maintain interpersonal relationships with television
talent.
   D. Demonstrate importance of collaboration during program segment
writing and editing.

X. Studio Production
   A. Demonstrate multi-camera studio directing.
      1. Direct programming segments and programs from the control room.
      2. Plan and coordinate rehearsals.
      3. Schedule a timeline.
      4. Demonstrate techniques for directing the show.
      5. Manage group work among peers in a production process.
   B. Apply skills necessary to control the clock.
   C. Demonstrate single-camera directing.
   D. Collaborate and assist peers during studio productions.

XI. Ethics and Legal Issues
   A. Describe the industry codes of ethical standards.
   B. Demonstrate knowledge of libel and slander laws in video production
and editing.
   C. Maintain standards of confidentiality when necessary.
   D. Demonstrate knowledge of copyright and "fair use" laws.

XII. Career Consideration and Guidance
   A. Discover opportunities for submitting work in student video
contests.
   B. Produce a video/demo resume for career guidance.
   C. Identify opportunities and obstacles in the video production field.
   D. Display self reliance in community and professional contact
development.
   E. Display initiative by applying for a hands-on internship in the
campus media production facilities and/or off-campus professional
production.
   F. Describe the relevance of motivation and networking in hands-on
internships.

Projects/Assignments 100% of grade
Total                100%

Grade Criteria:
A = 90 - 100%
B = 80 -  89%
C = 70 -  79%
D = 60 -  69%
F =  0 -  59%

JOUR 262

• Title: Advanced Broadcast Performance III: TV*
• Number: JOUR 262
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 252

Description:

This course builds upon the skills learned in Advanced Broadcast Performance II. Students will produce news, features, sports, and interview programming for airing on the college's cable station, video server, and social networks in a collaborative effort with other students in the broadcast/video program. The development of news packages, event reporting, and extended coverage of campus events will be included in hands-on activities throughout the course. Learning composure, focus, and detail in a team information-gathering operation will be emphasized. Production supervision skills will also be emphasized. 3 hrs. lecture/wk.

I. Vocal Presentation Ability
   A. Display vocal performance proficiency
   B. Apply strategies of a strong vocal personality
   C. Practice effective use of Standard American English
   D. Verbalize using strong grammar skills

II. Communicating as a TV Reporter/Anchor
   A. Exhibit professional reporting and announcing skills as a
reporter/anchor
   B. Apply interpretation techniques to a variety of copy
   C. Develop quick copy marking skills
   D. Utilize microphone technology appropriately
   E. Relate meaning and interest to acquired news and information
   F. Maintain professional interpersonal skills with the JCCC campus
community
   G. Convey interest in campus news and activities
   H. Demonstrate acceptable pronunciation skills
   I. Display proper microphone usage and camera consciousness
   J. Display appropriate on-camera body language
   K. Display team leadership skills in productions and supervisory
situations

III. Writing and Research: Story Commitment
   A. Develop broadcast news gathering and reporting skills in person and
using computers
   B. Create TV news packages and newscasts appropriate to campus audience
in broadcast style
   C. Manage time and production team schedules on campus
   D. Exhibit required preparation for and interview performing 
   E. Evaluate news story structure and relate information in through
script sequencing and visual composition
   F. Discover various methods of researching campus news and activities
   G. Utilize the world wide web for advanced story research
   H. Produce stories that are accurate, balanced, fair

IV. Performance and the Audience
   A. Develop honest and supportive interpersonal communication
relationships with classmates in the newsroom environment
   B. Evaluate professional tv reporting and collaborate with
professionals in the tv news business
   C. Create self-evaluations to improve performance skills
   D. Maintain focus, purpose, and camaraderie amid diversity and dealing
with sensitive issues

V. Interviews: On and Off Air
   A. Arrange and conduct interviews for news or feature reporting
   B. Develop proficient interviewing skills
   C. Evaluate interviewing procedures and processes
   D. Describe the types of interviews for television
   E. Prepare research materials for interviews
   F. Exhibit control of the interview
   G. Produce successful interview segments
   H. Conduct well-structured broadcast interviews
   I. Dress appropriately for interview situations

VI. Developing the Newscast/Program
   A. Display understanding of news value and news criteria
   B. Produce camera-ready Teleprompter copy
   C. Produce effective scripts and props for on-camera use
   D. Prepare for last-minute on-air issues as a reporter or anchor
   E. Develop sources for acquiring information for news or sports
   F. Exhibit enthusiasm for covering news or sports
      1. Play by Play
      2. Color commentary
   G. Demonstrate presentation techniques for feature stories
   H. Display adlibbing qualities
   I. Exhibit skills for other types of performance, including weather
casting and infomercials
   J. Prepare for last-minute on-air issues as a reporter or anchor
   K. Demonstrate skills of effective Teleprompter operation
   L. Predict strategies to use for last-minute issues that may arise
   M. Exhibit qualities of the news team
   N. Collaborate as a team and mentor with classmates and production
peers on television projects

VII. Ethics and Legal Issues
   A. Learn the codes of ethical standards
   B. Demonstrate understanding of libel and slander laws
   C. Relate sensationalism vs. newsworthiness
   D. Maintain standards of confidentiality when necessary
   E. Demonstrate knowledge of copyright and "fair use" laws

VIII. Career Consideration and Guidance
   A. Produce a video/demo resume for career advancement
   B. Realize opportunities and obstacles in the tv broadcast industry
   C. Display self-reliance in community and professional contact
development
   D. Display initiative by applying for an internship
   E. Describe the relevance of motivation and networking in hands-on
internships

Assignments       10-20% of grade
Package Projects  80-90% of grade
Total             100%

Grade Criteria:
A = 90 - 100%
B = 80 -  89%
C = 70 -  79%
D = 60 -  69%
F =  0 -  59%

JOUR 267

• Title: Advanced Video Production III*
• Number: JOUR 267
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 3
• Lecture Hours: 3

Requirements:

Prerequisites: JOUR 257

Description:

This course continues the advancement of technical skills offered in Advanced Video Production II. Enhancement of skills includes program production of electronic student media. Application of technical skills in studio and field production, multi-camera directing, lighting, audio production and graphics will evolve through hands-on training. Advanced work in writing for student media programming is emphasized. 3 hrs. lecture/wk.

I. Graphics, Video Conversion and PowerPoint
   A. Create applicable graphics for productions using editing and
graphics software.
   B. Create a PowerPoint presentation employing all the usable media
elements.
   C. Perform DVD authoring techniques for use in both classroom and
professional applications on campus.
   D. Create digital signage graphics for use on productions.
   E. Create graphics through the digital switcher used by the college's
Video Production department for use in live productions.

II. Development of JCAV News Program
   A. Coordinate talent and videographers for a news show.
   B. Manage the pre production of graphics and script for a show.
   C. Set up lighting for both program tease and actual taping.
   D. Supervise final post production process of both editing and transfer
to workable medium for both internet and cable TV.

III. Single Camera Remote Productions
   A. Train on the effective use of the required video camera for use in
the field.
   B. Utilize microphones and portable lighting equipment as needed.
   C. Participate in four single camera remotes, the first to be
supervised by a peer. The remaining three unsupervised based on skill
levels.
   D. Properly transfer program from original medium to an acceptable
format for the client's use (tape, DVD, etc.).
   E. Learn the basic elements of backpack journalism, including remote
video production and editing.

IV. The Live Show: A Multi-Camera Event
   A. Demonstrate required skills necessary in preparation for a show to
be switched live.
   B. Coordinate and collaborate with crew and talent based on client's
needs for pre- and post-production work.
   C. Develop video segments to be played during production.
   D. Develop graphics, music, or other required media for live
production.
   E. Direct a live show on a professional digital switcher used by the
college's Video Production department.
   F. Transfer finished media to a workable format for client's needs.

V. Writing for Programming
   A. Produce promos, teases, and scripts for a variety of program
genres.
   B. Collaborate with Performance and Production students in final script
development and formatting.
   C. Prepare detailed program schedules for use during pre- and
post-production work.

VI. Career Consideration and Guidance
   A. Discover opportunities for submitting work in student video
contests.
   B. Identify opportunities and obstacles in the video production field.
   C. Display self-reliance in community and professional contact
development.
   D. Describe the relevance of motivation and networking in hands-on
internships.

VII. Professional DVD Authoring
   A. Compile necessary medium for a professional-looking DVD production
reel for use in future employment opportunities.
   B. Create a DVD in authoring software with approval by
instructor.

100  Projects/Assignments
100% Total

Grade Criteria:
A = 90-100%
B = 80-89%
C = 70-79%
D = 60-69%
F = 0-59%

JOUR 269

• Title: Journalism Internship*
• Number: JOUR 269
• Effective Term: Spring/Summer 2014
• Credit Hours: 1
• Contact Hours: 3.75
• Lecture Hours:
• Other Hours: 3.75

Requirements:

Prerequisites: Instructor approval; completion of 3 credit hours in journalism/ media communications course at JCCC or other college with a grade of C or higher

Description:

A journalism/media internship allows students to gain work experience at an approved training center under staff supervision. Emphasis is on learning new skills related to a particular program or department at a media facility. Students may learn the application of writing and production techniques needed to produce video and broadcast news, produce advertising, or public relations promotional copy. On-the-job training includes a minimum of 60 hrs. for the semester by arrangement.

I. The Basics of Interning 
  A. Plan appropriate term for internship.  
  B. Complete application procedures and paperwork. 
  C. Determine applicable writing or production skills and the medium most appropriate.  
  D. Conduct interviews with prospective internship site supervisors.  
  E. Prepare your plan for work hours and responsibilities.  

II. Fulfilling Internship Responsibilities  
  A. Establish working relationships with supervisor and worksite employees.  
  B. Determine legal requirements associated with the work environment.  
  C. Execute assignments and activities as determined by work site supervisor.  
  D. Document evidence of learning via assignments and contact with campus adviser.  
  E. Write a final paper detailing internship experience.  
  F. Complete internship site evaluation form.  

III. Making the Most of an Internship  
  A. Determine the positive and negative aspects of your internship. 
  B. Describe the experience for future interns.  
  C. Communicate learned information to campus internship adviser.  
  D. Evaluate the value of internships across the curriculum.

Completed paperwork & registration; hours fulfilled; favorable
progress made as determined by internship adviser: 30-50% of grade 
Midterm obligations: 10-20% of Grade  
Final semester visit: 10-20% of grade  
Final paper: 15-20% of grade  
Supervisor evaluations: 10-20% of grade 100% 

JOUR 270

• Title: Journalism Internship*
• Number: JOUR 270
• Effective Term: Spring/Summer 2014
• Credit Hours: 2
• Contact Hours: 7.5
• Lecture Hours:
• Other Hours: 7.5

Requirements:

Prerequisites: Instructor approval; completion of 3 credit hours in journalism/ media communications course at JCCC or other college with a grade of C or higher

Description:

A journalism/media internship allows students to gain work experience at an approved training center under staff supervision. Emphasis is on learning new skills related to a particular program or department at a media facility. Students may learn the application of writing and production techniques needed to produce video and broadcast news, produce advertising, or public relations promotional copy. On-the-job training includes a minimum of 120 hrs. for the semester by arrangement.

I. The Basics of Interning  
  A. Plan appropriate term for internship.  
  B. Complete application procedures and paperwork.  
  C. Determine applicable skills and the medium most appropriate.  
  D. Conduct interviews with prospective internship site supervisors.  
  E. Prepare your plan for work hours and responsibilities.  

II. Fulfilling Internship Responsibilities  
  A. Establish working relationships with supervisor and worksite employees.  
  B. Determine legal requirements associated with the work environment.  
  C. Execute assignments and activities as determined by work site supervisor.  
  D. Document evidence of learning via assignments and contact with campus adviser.   
  E. Write a final paper detailing internship experience.  
  F. Complete internship site evaluation form.  

III. Making the Most of an Internship  
  A. Determine the positive and negative aspects of your internship.
  B. Describe the experience for future interns.  
  C. Communicate learned information to campus internship adviser.  
  D. Evaluate the value of internships across the curriculum.

Completed paperwork & registration; hours fulfilled; favorable
progress made as determined by internship adviser: 30-50% of grade 
Midterm obligations: 10-20% of Grade  
Final semester visit: 10-20% of grade  
Final paper: 15-20% of grade  
Supervisor evaluations: 10-20% of grade 100% 

JOUR 271

• Title: Journalism Internship*
• Number: JOUR 271
• Effective Term: Spring/Summer 2014
• Credit Hours: 3
• Contact Hours: 12
• Lecture Hours:
• Other Hours: 12

Requirements:

Prerequisites: Instructor approval; completion of six credit hours in journalism/media communications at JCCC or another college with a grade of "C" or higher in those 6 hours

Description:

A journalism/media internship allows students to gain work experience at an approved training center under staff supervision. Emphasis is on learning new skills related to a particular program or department at a media facility. Students may learn the application of writing techniques needed to produce and broadcast news, and produce advertising or public relations promotional copy. On-the-job training involves approximately 15-20 hrs./wk. by arrangement.

I. The Basics of Interning
   A. Plan appropriate term for internship.
   B. Complete application procedures and paperwork.
   C. Determine applicable skills and the medium most appropriate.
   D. Conduct interviews with prospective internship site supervisors.
   E. Prepare your plan for work hours and responsibilities.

II. Fulfilling Internship Responsibilities
   A. Establish working relationships with supervisor and worksite
employees.
   B. Determine legal requirements associated with the work environment.
   C. Execute assignments and activities as determined by work site
supervisor.
   D. Document evidence of learning via assignments and contact with
campus adviser.
   E. Write a final paper detailing internship experience.
   F. Complete internship site evaluation form.

III. Making the Most of an Internship
   A. Determine the positive and negative aspects of your internship.
   B. Describe the experience for future interns.
   C. Communicate learned information to campus internship adviser.
   D. Evaluate the value of internships across the curriculum.

Completed paperwork & registration; hours fulfilled; favorable
progress made as determined by internship adviser: 50% of grade
Midterm obligations:                               10% of Grade
Final semester visit:                               5% of grade
Final paper:                                       15% of grade
Supervisor evaluations:                            20% of grade
                                                  100%

JOUR 291