Digital Marketing Certificate
The Digital Marketing certificate is a program designed to introduce students to digital and multi-channel marketing. Students will learn the technical skills and marketing strategy knowledge they need to identify, engage, and develop successful relationships with customers in today’s digital environment.
(Major Code 5470; State CIP Code 52.1401)
First Semester
| MKT 146 | Introduction to Social Media Marketing | 3 |
| MKT 205 | eMarketing | 3 |
| MKT 230 | Marketing | 3 |
| or MKT 202 | Consumer Behavior | |
| or MKT 240 | Advertising and Promotion | |
| Total Hours | 9 | |
Second Semester
| CDTP 135 | Desktop Photo Manipulation I: Photoshop | 1 |
| MKT 134 | Professional Selling | 3 |
| or MKT 180 | Experiential Marketing | |
| MKT 275 | Marketing Analytics and CRM (Customer Relationship Management) | 3 |
| WEB 110 | HTML and CSS | 3 |
| or FASH 235 | Online Retailing | |
| Total Hours | 10 | |
Total Program Hours: 19