Marketing Management, AAS
Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.
Through marketing management courses you learn the latest in business and consumer marketing trends. You also
learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.
The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.
(Major Code 2620; State CIP Code 52.1401)
Associate of Applied Science Degree
First Semester
| MKT 230 | Marketing | 3 |
| MKT 134 | Professional Selling | 3 |
| ENGL 121 | Composition I* | 3 |
| MATH 120 | Business Mathematics* (or higher) | 3 |
| BUS 121 | Introduction to Business | 3 |
| or BUS 141 | Principles of Management | |
| or BUS 140 | Principles of Supervision | |
| CIS/CS/CPCA CDTP Elective | 1 | |
| Note: CDTP 135 recommended | ||
| Total Hours | 16 | |
Second Semester
| MKT 121 | Retail Management | 3 |
| MKT 180 | Experiential Marketing | 3 |
| MKT 202 | Consumer Behavior | 3 |
| MKT 205 | eMarketing | 3 |
| BUS 150 | Business Communications* | 3 |
| or COMS 121 | Public Speaking | |
| or COMS 120 | Interpersonal Communication | |
| or COMS 125 | Personal Communication | |
| Total Hours | 15 | |
Third Semester
| MKT 146 | Introduction to Social Media Marketing | 3 |
| MKT 240 | Advertising and Promotion | 3 |
| MKT 284 | Marketing Management Internship I | 1 |
| ACCT 111 | Small Business Accounting | 3 |
| or ACCT 121 | Accounting I | |
| Humanities Elective^ | 3 | |
| Social Science and/or Economics Elective^ | 3 | |
| Total Hours | 16 | |
| ^ |
Fourth Semester
| MKT 234 | Services Marketing* | 3 |
| or MKT 221 | Sales Management* | |
| MKT 275 | Marketing Analytics and CRM (Customer Relationship Management) | 3 |
| MKT 286 | Marketing Management Internship II* | 1 |
| or MKT 292 | Special Topics: | |
| MKT 290 | Capstone: Marketing Management* | 3 |
| BLAW 261 | Business Law I* | 3 |
| WEB 110 | HTML and CSS | 3 |
| or FASH 235 | Online Retailing | |
| Total Hours | 16 | |
Total Program Hours: 63