Sales and Customer Relations Certificate

This is an archived copy of the 2020-21 Catalog. To access the most recent version of the catalog, please visit

JCCC’s sales and customer relations program is designed for people employed in sales who wish to refine their skills or those who are contemplating a career in sales. The program focuses on the steps involved in the selling process and the delivery of effective customer service. Students who complete the program may find careers in sales (retail, wholesale or manufacturing) or in the customer service departments of stores, businesses and manufacturers.

All of the 31 credit hours required for the sales and customer relations certificate apply toward JCCC’s 64-credit-hour marketing and management associate of applied science degree.

Suggested/Sample Course Sequence

The sequence taken by the student may vary depending on prerequisites, course availability, and personal/ professional responsibilities.

(Major Code 4920; State CIP Code 52.1401)

Marketing and Management

First Semester

MKT 121Retail Management3
MKT 134Professional Selling3
MKT 230Marketing3
MKT 205eMarketing3
COMS 121Public Speaking3
or COMS 120 Interpersonal Communication
or COMS 125 Personal Communication
Total Hours15

Second Semester

MKT 146Introduction to Social Media Marketing3
MKT 202Consumer Behavior3
MKT 221Sales Management*3
MKT 234Services Marketing*3
or MKT 290 Capstone: Marketing Management*
MKT 275Marketing Analytics and CRM (Customer Relationship Management)3
MKT 284Marketing Management Internship I1
Total Hours16

Total Program Hours: 31