FASH 122 Fashion Aesthetics (3 Hours)
This course introduces students to the visual language of fashion through an in-depth exploration of aesthetics, the principles and elements of design, and the fashion line development process. Students analyze how design concepts evolve into marketable products through a collaborative relationship between fashion designers and merchandisers. Emphasis will be placed on design thinking, customer analysis, and product development considering brand identity and consumer demand. Students will engage in visual storytelling, market research, and collaborative product development for targeted consumer markets through both creative and strategic perspectives.