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JOUR 125   Fundamentals of Advertising (3 Hours)

Fundamentals of Advertising introduces the student to the contemporary advertising process. Research, planning, creativity, production and media scheduling are discussed, along with individual mediums and their forms, functions and roles in society. Major emphasis is placed on advertising and integrated marketing research, planning and creativity.

Associate of Arts

http://catalog.jccc.edu/degreerequirements/associate-arts/

...Public Speaking or COMS 125 Personal Communication or...Cultural Diversity Requirement) 3 JOUR 120 Mass Media...

Associate of General Studies

http://catalog.jccc.edu/degreerequirements/associate-general-studies/

...Music Listening 3 MUS 125 Introduction to Jazz...to Japanese Culture 3 JOUR 120 Mass Media...

Associate of Science

http://catalog.jccc.edu/degreerequirements/associate-science/

...121 Public Speaking COMS 125 Personal Communication COMS...Cultural Diversity Requirement) 3 JOUR 120 Mass Media...

Associate of Applied Science

http://catalog.jccc.edu/degreerequirements/associate-applied-science/

...Public Speaking or COMS 125 Personal Communication or...to Japanese Culture 3 JOUR 120 Mass Media...