WEB 237   Emerging Technologies* (3 Hours)

Prerequisites : WEB 126.

This course provides a practical approach to encourage greater understanding and analysis of emerging technologies such as the web, social media, mobile apps, video games and wearables. The course focuses on how companies, organizations and individuals are using digital media to communicate and connect with all of their various stakeholder groups, including consumers. As the media environment changes with new technological capabilities to distribute and retrieve messages, companies’ promotional communication strategies must adapt as well. This course exposes students to the decision-making involved in a promotional communication context in terms of both message content development and placement.