Students who pursue a Visual Merchandising Certificate will study the importance of visual merchandising and its impact on the success of the retailer. Through analysis of the store layout, lighting, fixtures, props, windows, and in-store displays, students learn the importance of the customer retail experience. Students will learn how to create effective visual displays to promote products and increase retail sales. This certificate prepares students for an entry-level position in retail visual merchandising while at the same time creating a seamless pathway into the Fashion Merchandising and Marketing, AAS degree program.

Students must complete all FASH courses with a “C” or higher to be awarded this certificate.

(Major Code 7200; CIP Code 52.1902)

Fashion Merchandising & Design Program web page

Program Outcomes

Johnson County Community College (JCCC) is committed to offering high-quality affordable programs that focus on developing knowledge and skills conducive to life-long learning. Both the General Education Student Learning Outcomes and Institutional Learning Outcomes convey JCCC's approach to programmatic outcomes. Additionally, students who successfully complete the Visual Merchandising Certificate from JCCC will be able to:

  • Use practical and theoretical techniques to create visual displays that promote and sell products.
  • Demonstrate mastery of visual presentation using techniques in layout, lighting, figures, and props.
  • Demonstrate mastery of design, color theory, concept visualization, trend forecasting, and retail graphics.