JCCC’s AAS in Fashion Merchandising and Marketing prepares you to navigate the dynamic fashion industry by combining trend analysis, retail management, digital marketing, and brand development. Whether you aspire to work for a major retailer, manage brand strategy, or continue your education at a four-year institution, JCCC provides the foundation for a successful career in fashion merchandising and marketing.

Build a career where creativity, strategy, and industry knowledge come together. Learn from our industry-experienced faculty with expertise in buying, marketing, retail strategy, and brand development. Our comprehensive curriculum helps you gain a deep understanding of trend forecasting, consumer behavior, and retail analytics to drive successful business strategies. Develop skills in omnichannel retail, visual merchandising, and digital marketing—critical areas in today’s evolving industry.

Enjoy interactive learning opportunities built in throughout the program. Study fashion history and branding at the Historical Fashion Collection, an extensive archive of garments and textiles. Expand your perspective with faculty tours and study abroad to fashion capitals like New York, Florence, and Paris, gaining firsthand insight into global trends and industry practices. Gain firsthand experience in event planning, marketing, and backstage production for JCCC’s annual fashion show. Graduate with a professional portfolio showcasing your marketing and merchandising skills, preparing you for careers in buying, retail management, brand marketing, and more.

If you want to further your education, our program aligns with top four-year fashion business programs, making it seamless to continue your studies.

Students must complete all FASH courses with a “C” or higher to be awarded the AAS degree and certificate.

(Major Code 3120; CIP Code 52.1902)

Fashion Merchandising & Design Program web page

Program Learning Outcomes

Johnson County Community College (JCCC) is committed to offering high-quality affordable programs that focus on developing knowledge and skills conducive to life-long learning. Both the General Education Student Learning Outcomes and Institutional Learning Outcomes convey JCCC's approach to programmatic outcomes. Additionally, students who successfully complete the Fashion Merchandising and Marketing, AAS from JCCC will be able to:

  • Demonstrate an understanding of brand management in the digital era.
  • Combine creative product selection with data analysis to drive sales and revenue.
  • Demonstrate an understanding of the fashion supply chain, from manufacturing to buying and promotion to selling both in person and online.
  • Understand assortment planning, store layout and visual display management.