The Digital Marketing certificate is a program designed to introduce students to digital and multi-channel marketing. Students will learn the technical skills and marketing strategy knowledge they need to identify, engage, and develop successful relationships with customers in today’s digital environment.

(Major Code 5470; CIP Code 52.1401)

Marketing and Management Program web page

Program Outcomes

Johnson County Community College (JCCC) is committed to offering high-quality affordable programs that focus on developing knowledge and skills conducive to life-long learning. Both the General Education Student Learning Outcomes and Institutional Learning Outcomes convey JCCC's approach to programmatic outcomes. Additionally, students who successfully complete the Digital Marketing Certificate from JCCC will be able to:

  • Demonstrate understanding of the key concepts of digital marketing. 
  • Be aware of and have a working understanding of the latest technology used in digital marketing. 
  • Understand and apply ethical standards in digital marketing. 
  • Solve problems critically with digital marketing strategies.