This course is approved by the Kansas Board of Regents for guaranteed transfer among all Kansas Regents public postsecondary institutions. Additional courses may also be eligible for transfer. Please visit a JCCC counselor or the JCCC Registrar's office, and the Transfer Kansas portal to learn more.
The Digital Marketing certificate is a program designed to introduce students to digital and multi-channel marketing. Students will learn the technical skills and marketing strategy knowledge they need to identify, engage, and develop successful relationships with customers in today’s digital environment.
(Major Code 5470; CIP Code 52.1401)
Marketing and Management Program web page
Certificate Requirements
First Semester
| Code | Title | Hours |
|---|---|---|
| MKT 146 | Introduction to Social Media Marketing | 3 |
| MKT 205 | eMarketing | 3 |
| MKT 230 | Marketing | 3 |
| or MKT 202 | Consumer Behavior | |
| or MKT 240 | Advertising and Promotion | |
| Total Hours | 9 | |
Second Semester
| Code | Title | Hours |
|---|---|---|
| CDTP 135 | Desktop Photo Manipulation I: Photoshop* | 1 |
| MKT 134 | Professional Selling | 3 |
| or MKT 180 | Experiential Marketing | |
| MKT 275 | Marketing Analytics and CRM (Customer Relationship Management) | 3 |
| WEB 110 | HTML and CSS | 3 |
| or FASH 235 | Online Retailing | |
| Total Hours | 10 | |
Total Program Hours: 19
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This course has registration requirements.