The Digital Marketing certificate is a program designed to introduce students to digital and multi-channel marketing. Students will learn the technical skills and marketing strategy knowledge they need to identify, engage, and develop successful relationships with customers in today’s digital environment.

(Major Code 5470; CIP Code 52.1401)

Marketing and Management Program web page

Certificate Requirements

First Semester

MKT 146Introduction to Social Media Marketing3
MKT 205eMarketing3
MKT 230Marketing3
or MKT 202 Consumer Behavior
or MKT 240 Advertising and Promotion
Total Hours9

Second Semester

CDTP 135Desktop Photo Manipulation I: Photoshop*1
MKT 134Professional Selling3
or MKT 180 Experiential Marketing
MKT 275Marketing Analytics and CRM (Customer Relationship Management)3
WEB 110HTML and CSS3
or FASH 235 Online Retailing
Total Hours10

Total Program Hours: 19


This course has registration requirements.