Visual Merchandising Certificate

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This certificate enables students to understand the importance of visual merchandising, and its impact on the success or failure of the retailer. Through analysis of the store layout, lighting, fixtures, props, window, and in-store displays the students learn the importance of creating a store's image. Course assignments include creating displays within the display cases at JCCC and case studies on individual retailer's use of visual display to encourage the sale of fashion apparel and accessories.

(Major Code 7200; State CIP Code 52.1902)

First Semester

FASH 121Fashion Fundamentals3
FASH 125Visual Merchandising3
MKT 121Retail Management3
ITMD 127Elements of Floral Design1
Total Hours10

Second Semester

Fashion Elective3
NOTE: Fashion electives are any courses with the FASH prefix.
ITMD 147Lighting Basics*1
FASH 225Store Planning*3
FASH 283Fashion Internship I1
Total Hours8

Total Program Hours: 18