This course is approved by the Kansas Board of Regents for guaranteed transfer among all Kansas Regents public postsecondary institutions. Additional courses may also be eligible for transfer. Please visit a JCCC counselor or the JCCC Registrar's office, and the Transfer Kansas portal to learn more.
Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunities to qualified people. In fact, the employment of people in this field is expected to increase faster than the average for all occupations nationwide.
Through marketing management courses you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.
The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.
(Major Code 2620; CIP Code 52.1401)
Marketing and Management Program web page
Associate of Applied Science Degree
First Semester
| Code | Title | Hours |
|---|---|---|
| CIS/CS/CSS/CDTP Elective | 1 | |
Note: CDTP 135 recommended | ||
| BUS 121 | Introduction to Business | 3 |
| or BUS 140 | Principles of Supervision | |
| or BUS 241 | Principles of Management | |
| ENGL 121 | Composition I* | 3 |
| MATH 120 | Business Mathematics* (or higher) | 3 |
| MKT 134 | Professional Selling | 3 |
| MKT 230 | Marketing | 3 |
| Total Hours | 16 | |
Second Semester
| Code | Title | Hours |
|---|---|---|
| COMS 120 | Interpersonal Communication | 3 |
| or COMS 121 | Public Speaking | |
| or COMS 125 | Personal Communication | |
| MKT 121 | Retail Management | 3 |
| MKT 180 | Experiential Marketing | 3 |
| MKT 202 | Consumer Behavior | 3 |
| MKT 205 | eMarketing | 3 |
| Total Hours | 15 | |
Third Semester
| Code | Title | Hours |
|---|---|---|
| ACCT 111 | Small Business Accounting | 3 |
| or ACCT 121 | Accounting I | |
| MKT 146 | Introduction to Social Media Marketing | 3 |
| MKT 240 | Advertising and Promotion | 3 |
| MKT 284 | Marketing Management Internship I | 1 |
| Humanities Elective^ | 3 | |
| Social and Behavioral and Sciences Elective ^ | 3 | |
| Total Hours | 16 | |
Fourth Semester
| Code | Title | Hours |
|---|---|---|
| BLAW 261 | Business Law I* | 3 |
| MKT 221 | Sales Management* | 3 |
| or MKT 234 | Services Marketing* | |
| MKT 275 | Marketing Analytics and CRM (Customer Relationship Management) | 3 |
| MKT 286 | Marketing Management Internship II* | 1 |
| or MKT 292 | Special Topics: | |
| MKT 290 | Capstone: Marketing Management* | 3 |
| WEB 110 | HTML and CSS | 3 |
| or FASH 235 | Online Retailing | |
| Total Hours | 16 | |
Total Program Hours: 63
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This course has registration requirements.
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