Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunities to qualified people. In fact, the employment of people in this field is expected to increase faster than the average for all occupations nationwide.

Through marketing management courses you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.

The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.

(Major Code 2620; CIP Code 52.1401)

Marketing and Management Program web page

Program Outcomes

Johnson County Community College (JCCC) is committed to offering high-quality affordable programs that focus on developing knowledge and skills conducive to life-long learning. Both the General Education Student Learning Outcomes and Institutional Learning Outcomes convey JCCC's approach to programmatic outcomes. Additionally, students who successfully complete the marketing Management, AAS from JCCC will be able to:

  • Demonstrate the ability to communicate effectively.
  • Demonstrate ability to use technology effectively.
  • Analyze the marketing decision-making process.
  • Evaluate marketing information and forecasting.
  • Interpret product and brand management decisions.
  • Identify management distribution decisions.
  • Develop a marketing portfolio and resume.
  • Analyze public policy and ethical aspects of marketing.