Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.

Through marketing management courses you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.

The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.

(Major Code 2620; State CIP Code 52.1401)

Marketing and Management Program web page

Associate of Applied Science Degree

First Semester

BUS 121Introduction to Business3
or BUS 140 Principles of Supervision
or BUS 141 Principles of Management
ENGL 121Composition I*3
MATH 120Business Mathematics* (or higher)3
MKT 134Professional Selling3
MKT 230Marketing3
CIS/CS/CPCA CDTP Elective1
Note: CDTP 135 recommended
Total Hours16

Second Semester

COMS 120Interpersonal Communication3
or COMS 121 Public Speaking
or COMS 125 Personal Communication
MKT 121Retail Management3
MKT 180Experiential Marketing3
MKT 202Consumer Behavior3
MKT 205eMarketing3
Total Hours15

Third Semester

ACCT 111Small Business Accounting3
or ACCT 121 Accounting I
MKT 146Introduction to Social Media Marketing3
MKT 240Advertising and Promotion3
MKT 284Marketing Management Internship I1
Humanities Elective^3
Social Science and/or Economics Elective^3
Total Hours16

Fourth Semester

BLAW 261Business Law I*3
MKT 234Services Marketing*3
or MKT 221 Sales Management*
MKT 275Marketing Analytics and CRM (Customer Relationship Management)3
MKT 286Marketing Management Internship II*1
or MKT 292 Special Topics:
MKT 290Capstone: Marketing Management*3
WEB 110HTML and CSS3
or FASH 235 Online Retailing
Total Hours16
 Total Program Hours: 63