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Marketing and Management, A.A.S.

Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.

JCCC’s marketing and management program prepares you for jobs in this field. Graduates of JCCC’s program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing services.

Through marketing and management courses and in the capstone course, you learn the latest in business and consumer marketing trends. You also
learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on eMarketing, interpersonal communications and consumer behavior.

The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. You acquire basic merchandising business information and learn how to work with people. By  integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your career objectives.

(Major Code 2620; State CIP Code 52.1401)

Associate of Applied Science Degree

First Semester

MKT 134Professional Selling3
ENGL 121Composition I*3
MATH 120Business Mathematics*3
BUS 121Introduction to Business3
MKT 230Marketing3
Total Hours15

Second Semester

MKT 121Retail Management3
MKT 202Consumer Behavior3
BUS 150Business Communications*3
BUS 141Principles of Management3
MKT 240Advertising and Promotion3
MKT 284Marketing and Management Internship I1
Total Hours16

Third Semester

MKT 205eMarketing3
ECON 132Survey of Economics3
or ECON 230 Economics I
ACCT 111Small Business Accounting3
or ACCT 121 Accounting I
HUM 122Introduction to Humanities3
MKT 286Marketing and Management Internship II*1
Select one of the following:4
Introduction to Computer Concepts and Applications (and a 1-hour CPCA/CDTP elective - not including CPCA 105 or CPCA 106)
CPCA/CDTP electives (4)
Total Hours17

Fourth Semester

MKT 221Sales Management*3
MKT 290Capstone: Marketing and Management Case Studies*3
BUS 261Business Law I*3
HIST 141U.S. History Since 18773
MKT 234Services Marketing*3
Health and/or Physical Education Elective ^1
Total Hours16

Health and/or Physical Education Elective

 Total Program Hours: 64