MKT 290 Capstone: Marketing Management* (3 Hours)
Prerequisites or corequisites: MKT 180.
Upon successful completion of this course, the student should be able to identify problems, develop and describe the situational analysis, formulate alternative solutions, and reach and explain a decision for each issue. In addition, the student should be able to apply the knowledge of marketing and management concepts and techniques in the analysis of cases and actual business situations. The student will finalize a resume and marketing portfolio. 3 hrs. lecture/wk.