Fashion Merchandising and Marketing, AAS

Students that pursue an AAS in Fashion Merchandising and Marketing will study the whole supply chain from manufacturing and buying to promoting and selling of fashion products.  The program prepares students for a rewarding career in the fashion industry by developing both the creative fashion skills and analytical problem solving abilities required for success in the industry.

The fashion merchandising and marketing related fields are rapidly changing. We have seen a significant shift in the way that people shop and buy merchandise and the industry continues to adjust to meet the needs of the consumer.  JCCC’s Fashion Merchandising and Design department prides itself on updating course materials and student learning outcomes to align with the current industry.  Graduates of JCCC’s Fashion Merchandising and Marketing AAS degree program are well prepared with current skills in assortment planning, store layout, visual display, management, marketing, branding as well as digital skills related to social media and online retailing.

Through collaboration and teamwork, JCCC’s graduates learn about the industry from highly skilled faculty with many years of experience.  Required internships give students industry related job experiences and help to build lasting business partnerships. Travel for credit and study abroad programs provide invaluable experiential learning opportunities that students can add to their academic resume and portfolio. 

Whether your goals are to obtain an entry level position or to further your education at a 4 year institution, you will be prepared for success and have a solid foundation with a Fashion Merchandising and Marketing AAS degree from JCCC.

Students must complete all FASH courses with a “C” or higher to be awarded the AAS degree and certificate.

(Major Code 3120; State CIP Code 52.1902)

Associate of Applied Science Degree

Fall Semester

FASH 121Fashion Fundamentals3
FASH 122Aesthetics for Merchandising and Design3
FASH 125Visual Merchandising3
BOT 205Workplace Professionalism1
ENGL 121Composition I*3
Communications Elective ^3
Note: NOTE: SPD 121 is Recommended
Total Hours16

Spring Semester

FASH 150Textiles3
FASH 225Store Planning*3
FASH 282Fashion Internship1
MATH 120Business Mathematics* (or higher)3
MKT 134Professional Selling3
FASH 277Fashion Seminar: Career Options2-3
or FASH 268 Field Study: The Market Center*
Total Hours15-16

Summer Semester

Humanities Elective ^3
Total Hours3

Fall Semester

FASH 242Product Knowledge for Merchandisers3
FASH 282Fashion Internship1
BUS 225Human Relations3
MKT 230Marketing3
MKT 121Retail Management3
ECON 132Survey of Economics3
or ECON 230 Principles of Macroeconomics
Total Hours16

Spring Semester

FASH 224History of Costume3
FASH 231Merchandising Planning and Control*3
FASH 235Online Retailing3
FASH 295Capstone: Merchandising and Marketing*3
MKT 202Consumer Behavior3
FASH 282Fashion Internship1
or FASH 215 Field Study: MAGIC Trade Show*
Total Hours16

Total Program Hours: 66-67