HMGT 258 Hospitality Sales and Marketing* (3 Hours)
Prerequisites : HMGT 121.
This course distinguishes the differences among marketing, sales, promotion, advertising and merchandising in the hospitality industry. In addition, students will identify markets and develop a marketing plan for the target market. The course will discuss the landscape of traditional, digital, and social media marketing, with an emphasis on the current major social media platforms, how they function, what role they play in marketing, how to choose the right social media platforms, and how to create social media policies.